We Are Social SG names new creative director and strategy director

Socially-led creative agency, We Are Social Singapore has named Daniel Foo as its new creative director. He will be reporting to regional executive creative director Omar Sotomayor in his new role. 

Foo is a seasoned creative with more than 15 years of experience working at agencies including BBH, Grey Group, JWT and McCann on clients across industries including tech, banking, tourism and retail.

He was last with BBH Asia Pacific as its creative director on a freelance basis. Prior to that, Foo spent just under three years as the vice president, creative, at eCommerce company Lazada.  

Before his stint with Lazada, Foo was with Grey Group, joining as associate creative director in 2017 and moving up to creative director in 2018. He heled the creative director role for just under three years. 

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“Joining We Are Social has been an extremely exciting opportunity. I am enjoying the chance to deep dive into a discipline that directly engages our audience, one where we get instant feedback on the work we do – it's the now and the future of marketing,” said Foo.

In tandem, it has named Darcy Mitchell as its new strategy director, charged with leading social strategy and planning for key client accounts and innovation projects. He reports to We Are Social Singapore’s head of strategy, James Honda-Pinder.

Mitchell joins after several years of consulting adtech and SaaS companies on brand positioning and content strategy. A British native, Mitchell brings a wealth of experience working across strategy, social, content and business development in both London and Singapore with agencies including Iris and Dentsu.

"I am delighted to join We Are Social – and with that, rejoin the world of social – because of my conviction in the agency's mission and the creativity, clarity and innovation of the team driving it," said Mitchell. "I'm looking forward to working across our Samsung and innovation portfolio and collaborating across departments and offices to unlock new areas of growth both in and outside of consumer tech.”

"Foo and Mitchell are both excellent additions to the team, adding the right firepower and expertise that we need to continue delivering market-leading strategic, creative and innovative future tech solutions for our clients to recharge their marketing mix. We are thrilled to have them join the agency," said Nai Yen Wang, managing director of We Are Social Singapore.

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