In The Spotlight
"When it comes to purchasing an item, such marketplaces are still one of the first places where people start their product search."
Airbnb too recently unveiled a talent portal to aid those let go.
"When it gets noisy, just take a step back, laugh it off and do not let those comments get into your head."
These new eCommerce initiatives come shortly after CapitaLand rolled out a SG$10 million marketing initiative to support retail partners.
In an exclusive interview with Marketing, CEO of DAN Singapore Prakash Kamdar shares its larger narrative in its recent restructuring and management shuffle.
In response to COVID-19, Hertz has cut marketing spend and implemented furloughs and laid off about 50% of its global workforce.
From Grab Malaysia and Indosat Ooredoo, to PUB Singapore, SP Setia and Tenaga Nasional, here are the brands that got creative with their festive films this year.
"A transformational journey usually begins as a response to some sort of pain point, or threat to the business, and that’s completely fine."
The right personalised content can motivate customers to take the right action – leading to stronger campaign results.
"The simplistic goal is to be in a state where change isn’t seen as a negative but a positive."
"As the most valuable type of data, first-party data is the holy grail in terms of information about customers and prospects for a brand."
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