In The Spotlight
The ad in question showed a young child leaning on a car with a banana in hand, accompanied with the caption "Lets your heart beat faster - in every aspect".
STB and Prima Taste pay tribute to essential workers during the pandemic.
"It is the holy grail of a TV-like experience for consumers, with all the benefits of digital, like audience addressability and automation efficiency."
The Singapore Police Force has received at least 1,000 reports of such scams in 2020.
Participating merchants include brands such as Cath Kidston, Pedro, and Dorothy Perkins.
If teams cannot explain and justify each individual role, it is difficult to justify the cost of the team.
While brands are going all out to show their patriotism through thematic localised products, marketers from Starbucks, Uniqlo and Tiger Beer argue why this isn't just a gimmick.
In a post-COVID world, we are likely to foresee more businesses housing employees in flexible workspaces.
During a time of crisis or uncertainty, brands should be focused on serving consumers, and not selling to consumers.
Businesses need to rethink their marketing strategies to connect with consumers emotionally.
“Smarter” media intelligence – an increasing necessity for brands in turbulent times.
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