Asia's leading source of advertising, marketing & media news.
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Analysis
How luxury pop-ups are redefining exclusivity
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Agencies
Gushcloud breaks into Europe with acquisition of Paris-based Wizdeo's MCN asset
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News
Havaianas picks new global agency of record
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News
SHEIN makes a splash with Baby Shark 10th anniversary drop
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News
Auntie Anne's twists into bold new look to win over Gen Z
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Coca-Cola enters a galaxy far away with Star Wars-themed AR campaign and collectible cans
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Gen Z perspectives: GOODSTUPH's pride keychains, HPB's anti-vape ad & luxury pop-ups
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Monks expands to Vietnam amid rising client demand
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Stickler appoints Dominic Powers as APAC CEO
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MediaDonuts rebrands to Aleph as APAC strategy takes shape
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Crisis comms or copy-paste? Air India draws scrutiny for CEO’s mirrored statement
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Cracking the multimarket code: The Hoffman Agency's #OneSEA model in Jakarta and beyond
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Clean Creatives: Fossil fuel work could cost agencies more than it pays
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LG spins up optimism with AI-generated personalised songs
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From pitch to platform: Shopee Cup brings football and fandom to life across ASEAN
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PRMMS returns to Loyalty & Engagement Awards 2025 as a platinum sponsor
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Beyond billboards: Pixel Group’s vision for the next era of OOH advertising in Indonesia
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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Gen Z perspectives: GOODSTUPH's pride keychains, HPB's anti-vape ad & luxury pop-ups
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Gen Z perspectives: WPP CEO exits & UNIQLO's keychain kerfuffle
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Gen Z perspectives: Pink Dot's love capsule & trendjacking Lady Gaga
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Gen Z perspectives: Duolingo's 'rogue' takeover, Farrokh Madon & activations galore
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Dentsu Singapore & Gloo shine bright at the SG Agency of the Year Awards 2025
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Ampersand Advisory triumphs at the Agency of the Year and MARKies Awards 2025
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MEDIPEEL and TBWA\Singapore crowned Overall HashMasters at the Hashtag Asia Awards 2025
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Agency of the Year Awards Singapore 2025 finalists unveiled
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Cracking the multimarket code: The Hoffman Agency's #OneSEA model in Jakarta and beyond
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Unlocking retail media performance with intelligent data
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'Retail isn't about selling to customers. It's convincing customers to buy from you," says Lotte boss
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Beyond Baby Shark: Pinkfong founder's gameplan for business longevity post virality
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