In The Spotlight
Lazada will also provide GroupM with eCommerce knowledge and tools to help brands under the LazMall channel deliver a better online shopping experience to its customers.
GOODSTUPH Thailand currently has a 10-man team, and count Netflix Asia and Hewlett Packard (Southeast Asia and Korea) among its clients.
The Thailand franchise is equivalent to 49% of Japan's FamilyMart unit.
Users have begun soundtracking a wide range of activities including gardening, home-schooling, painting, dying their hair and the most popular amidst all – cleaning.
"What it has taught us is the confidence to act on slightly crazier ideas - do not dismiss a great insight just because it is technically complex."
Although there are high levels of optimism in Southeast Asian countries, brands should consider the context of their market while planning for recovery.
She will be responsible for leading Thailand's content strategy across multiple platforms.
- 08 June 2020 - 11 June 2020
- 9am (GMT +8)
- 10 November 2020 - 10 November 2020
- Entry Submission Deadline: 31 July
- 09 September 2020 - 09 September 2020
- 08 October 2020 - 08 October 2020
- Entry Submission Deadline: 24 July
- 22 October 2020 - 22 October 2020
- Entry Submission Deadline: 10 July