VML Enterprise Solutions names new CEO

Global brand creative and digital transformation company VML has promoted Jeff Geheb (pictured) to chief executive officer of VML Enterprise Solutions. Geheb was previously the division's global executive lead. He will continue to report to Jon Cook, the company's global CEO.

VML Enterprise Solutions is VML’s technology and transformation division which unites VML’s technology transformation, commerce, customer experience and consulting capabilities, and leverages the strength of WPP Open's AI-driven operating system.

In his new role, Geheb will oversee four globally integrated areas of focus in VML Enterprise Solutions, namely consulting, CX, commerce, customer experience and technology transformation. Consulting will center on advising companies on new opportunities through innovation, brand, and experience strategies while leveraging advanced analytics to drive demonstrable business impact. This area also includes expertise across growth solutions, transformation consulting, and marketing effectiveness and intelligence measurement.

Don't miss: VML HK bolsters regional growth with new executive directors

Geheb will also oversee customer experience (CX) and commerce, which aim to enhance customer engagement and drive revenue. CX focuses on delivering end-to-end experience design and implementation services that connect customer needs with business goals through CRM, loyalty solutions, personalisation at scale, and digital products and platforms that drive measurable customer engagement.

Commerce involves building seamless omnichannel retail platforms for direct-to-consumer, B2B, and marketplace models, leveraging WPP’s strengths in retail media and performance marketing. Additionally, Geheb will guide technology transformation, modernising legacy technology systems while implementing AI-driven operating models that increase efficiency and unlock new capabilities, with a focus on reducing risk through delivery methodologies that ensure successful transformation.

According to his LinkedIn, Geheb first joined VML in 2003 as a business systems analyst, before climbing the ranks to become the company's chief technology officer and partner in 2011. He later left the role in 2012 and took on the role of vice president and chief technology officer at Saepio Technologies for a year. In 2013, Geheb returned to VML, continuing his journey with the company. 

"VML has always been a unicorn with our level of world class brand creativity and enterprise-level technology all connected in one company. We have been proud to consistently be ranked as one of the top brand creative agencies in the world. And we certainly have great competitors in that space. But none that also possess the scale of connected transformation, commerce, cx and consulting alongside that brand creativity that we have at VML," said Cook. 

"For more than 20 years, Jeff has been an architect and pioneer of that unique fusion in all he and his team have built in VML Enterprise Solutions. I couldn’t be more excited for Jeff’s next chapter as CEO of this critical element of VML," he added.

Commenting on his new role, Geheb said, "The fusion of top-brand creativity and cutting-edge technology has always been VML's greatest market differentiator. I love leading VML Enterprise Solutions because my teams and I around the world have the opportunity to connect commerce, consulting, customer experience, and digital transformation cohesively. We also get to do this alongside the best brand creative thinking in the world. It's a unique and relevant opportunity that we never take for granted."

Geheb's promotion follows the exit of Audrey Kuah, co-CEO of VML APAC, in March this year. In a statement to MARKETING-INTERACTIVE, VML said that her decision to transition out of the role is to pursue new opportunities. "While we are sad to see her go, we're excited for her as she embarks on this new chapter," said VML. 

Join us this coming 23 - 24 April for #Content360, a two-day extravaganza centered around three core thematic pillars: Challenging The Norm; Technology For Transformation; and Unlocking Imagination. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles: 
Publicis Groupe HK nabs VML SG's client lead as MD, global client lead  
VML HK names new chief creative officer    
R3 brings VML veteran Ishan Chatterjee on board