EssenceMediacom names new APAC client managing partner for Uber

GroupM agency EssenceMediacom Australia has appointed Maddison Keogh (pictured) as APAC client managing partner for Uber. She joins to lead one of the the Uber account across the APAC region, and to continue to elevate client leadership.

The appointment comes after EssenceMediacom was reappointed by Uber in 2024, when the Australian agency took on an expanded remit working across the APAC region.

Keogh brings more than 14 years’ experience in client leadership and media management. She has a proven track record of transitioning existing client relationships into true business partnerships, as well as the management of many successful new business pitches in her previous tenure.

Most recently, she was head of client service for Initiative Sydney, and worked with clients including Amazon, Salesforce, Goodman Fielder and Pernod Ricard.

In her new role, Keogh will drive operational excellence across the APAC market for the Uber account, as well as working with EssenceMediacom’s leadership and client teams to raise the bar in client leadership and stakeholder engagement across the agency.

Stevie Douglas-Neal, EssenceMediacom Sydney managing director, said: “Keogh is a hugely impressive client leader, and we are beyond thrilled to have her join EssenceMediacom in one of our most strategically important roles, leading Uber across the APAC region. Uber’s philosophy is so well aligned with our breakthrough mindset and toolset. They encourage bravery, push us to innovate, and to deliver work that connects with consumers and drives business results. I look forward to seeing Keogh deliver breakthroughs across a dynamic region and fuel the next era of growth for Uber in every market in which they’re active.”

Keogh said: “EssenceMediacom has been on an incredible journey over the past two years and to join an agency with unrivalled momentum is beyond exciting. I am thrilled to be working with some of the smartest talent in our industry and look forward to contributing to the agency’s breakthrough vision by harnessing my expertise in client leadership and business development. Innovation drives our industry forward, and the opportunity to partner with a client like Uber who consistently raises the bar with groundbreaking work, was an opportunity I couldn’t look past.”

MARKETING-INTERACTIVE has reached out to EssenceMediacom for more information.

Don't miss: Helen McRae, Sindhuja Rai and Josh Gallagher expand remit at GroupM

The appointment also comes amidst the GroupM's APAC leadership reshuffle last year. The changes expanded the remits of Mindshare, Wavemaker, and EssenceMediacom’s regional agency leaders to include responsibility for critical GroupM-wide functions and capabilities.

Helen McRae will oversee GroupM’s growth and business development teams in the region. In her new role, McRae will work closely with regional leadership and GroupM’s recently appointed global chief growth officer, Hamish Davies, to ensure teams responding to new business opportunities benefit from shared knowledge, best practices, tools, and processes in all markets and across all GroupM agencies. This is on top of her role as Mindshare APAC's CEO. 

In addition, Sindhuja Rai, Wavemaker’s regional lead for APAC, will take on the additional responsibility for overseeing GroupM’s client leadership communities in the region.

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