Asia's leading source of advertising, marketing & media news.
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News
LinkedIn ramps up video ad tools, launches First Impression ads and CTV upgrades for B2B
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Media
Mattel launches shoppable TV ad on Tubi in Australian-first campaign with Vudoo
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Tech
Taboola adds Predictive Audiences to Realize platform, driving up to 270% lift in conversions
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Agencies
Reo taps ex-Cartology exec Renae Usher to lead sales and retail brand partnerships
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Agencies
Philip Pollock and Matthew Keegan find JOY to scale digital performance
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R/GA launches global AI Products team, appoints Ben Cooper as executive lead
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Robert Morgan retires after 45 years with Clemenger Group
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MiQ unveils $100m Sigma platform to fix programmatic’s fragmentation problem
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Meta expands ad control options with AI-powered tools
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TikTok sharpens full-funnel play with AI, creative tools and community-led commerce push
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The Many launches in Australia with call for ‘participation-led’ brand building
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Under Armour hands APAC media remit to OMD
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Optus appoints Droga5, Accenture Song Media and Apparent in agency overhaul
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Destination NSW reboots ‘Feel New’ to reframe Sydney 'beyond the obvious'
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How brands can create lasting partnerships with First Nations communities
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Marketing success doesn’t always equal business growth - here’s how to change that
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The trials and tribulations of Tesla: When a personal brand becomes a business liability
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The evolution of storytelling in the digital age: a marketer’s opportunity
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MiQ unveils $100m Sigma platform to fix programmatic’s fragmentation problem
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LinkedIn ramps up video ad tools, launches First Impression ads and CTV upgrades for B2B
-
TikTok sharpens full-funnel play with AI, creative tools and community-led commerce push
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Springboards attracts top-tier backing as AI platform eyes global growth
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Meta expands ad control options with AI-powered tools
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Taboola adds Predictive Audiences to Realize platform, driving up to 270% lift in conversions
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Inside KFC Listens: How customer and employee experience are fuelling a cultural reset
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ANZ brands lead APAC in AI adoption but data gaps hinder personalisation
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Beyond Baby Shark: Pinkfong founder's gameplan for business longevity post virality
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3 fundamental questions every brand should ask before marketing to Gen Alpha
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JPMorganChase CEO on brand death: 'We torture our customers with things we think are great'
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
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