Region:APAC

marketing interactive

Asia's leading source of advertising, marketing & media news.

Most recent more

Veeam picks PR agency partner to amplify data resilience across APJ

News

Veeam picks PR agency partner to amplify data resilience across APJ

08 October 2025
• Dhanya Vimalan

News

CeraVe brings game to skincare with NBA partnership
- 08 October 2025
- Dhanya Vimalan
News

Spotify turns ad education into earworms with 'Tunetorials'
- 08 October 2025
- Dhanya Vimalan
News

Emirates picks new global media agency
- 07 October 2025
- Dhanya Vimalan
News

Fabulate aims to redefine creator marketing across APAC
- 07 October 2025
- Matthew Eaton
News

Qualtrics bets big on AI with US$6.75bn Press Ganey Forsta acquisition
- 07 October 2025
- Matthew Eaton
News

Duolingo rolls out character-led ads platform to charm Gen Z
- 06 October 2025
- Dhanya Vimalan
News

Sports and concerts drive APAC travel as fans prioritise experiences
- 06 October 2025
- A'bidah Zaid Shirbeeni
Agencies

W Communications eyes expansion in APAC and Middle East
- 06 October 2025
- A'bidah Zaid Shirbeeni
News

Love, Bonito and LinkedIn tackle career questions women hesitate to ask
- 06 October 2025
- Dhanya Vimalan

MM-Podcast

Partner Insights more

IdeaFactory brings Cambodian excellence to the international stage and takes home gold

IdeaFactory brings Cambodian excellence to the international stage and takes home gold

Digital Marketing Asia 2025

Tune in more

Gen Z perspectives: Shopping on ChatGPT, F1 fever and Instagram’s thinnest videos
- 03 October 2025
- Dhanya Vimalan
Gen Z perspectives: AirAsia's new font, CHAGEE x POPMART collab and DMA SG
- 26 September 2025
- Dhanya Vimalan
In conversation: Think like consumers, create with culture
- 24 September 2025
- Lee Shin Yiing
Gen Z perspectives: Symphonic campaigns, working with freelancers & MEA TH
- 19 September 2025
- Dhanya Vimalan

News more
- Veeam picks PR agency partner to amplify data resilience across APJ
  - 08 October 2025
  - • Dhanya Vimalan
- CeraVe brings game to skincare with NBA partnership
  - 08 October 2025
  - • Dhanya Vimalan
- Spotify turns ad education into earworms with 'Tunetorials'
  - 08 October 2025
  - • Dhanya Vimalan
- Emirates picks new global media agency
  - 07 October 2025
  - • Dhanya Vimalan
Analysis more
How Instagram’s skinny cinematic reels are stealing the scroll

30 September 2025

• A'bidah Zaid Shirbeeni
How should PR agencies draw the line when ethics, morality, and money collide?

11 September 2025

• A'bidah Zaid Shirbeeni

Backlash over Stagwell’s Israel work puts PR ethics in the spotlight

10 September 2025

• Lee Shin Yiing

Rent-a-CMO? Why APAC is (still) cautious about the fractional marketing model

01 September 2025

• Dhanya Vimalan

Tech more
- Ralph Lauren brings in-store styling to phones with new AI tool
  - 11 September 2025
  - • Dhanya Vimalan
- Mortar AI sets sights on Asia with Singapore office launch
  - 11 September 2025
  - • A'bidah Zaid Shirbeeni
- Google hit with lawsuit by adtech firm over alleged anticompetitive practices
  - 09 September 2025
  - • Dhanya Vimalan
- Just weeks after acquiring MagicBrief, Canva deepens its AI push with ChatGPT
  - 27 June 2025
  - • Matthew Eaton
Awards more
- Marketing Excellence Awards Malaysia 2025 finalists revealed
  - 06 October 2025
  - • Jean Wen Chee
- McDonald's SG defends crown at the Marketing Excellence Awards 2025
  - 22 September 2025
  - • Jean Wen Chee
- MTR Corporation and The Bridge Agency win big at PR Awards HK 2025
  - 22 September 2025
  - • Staff Writer
- Suntory PepsiCo Beverage (Thailand) crowned Marketer of the Year at MEA 2025
  - 17 September 2025
  - • Jean Wen Chee
Brand Highlights more
- Content Champions: 10 brands leading the content charge in SEA
  - 24 April 2025
  - • Staff Writer
- Content Champions: Singtel (Singapore)
  - 24 April 2025
  - • Staff Writer
- Content Champions: Shell Helix (Indonesia)
  - 24 April 2025
  - • Staff Writer
- Content Champions: Oreo (Thailand)
  - 24 April 2025
  - • Staff Writer

Upcoming events more

Agencies more
- W Communications eyes expansion in APAC and Middle East
  - 06 October 2025
  - • A'bidah Zaid Shirbeeni
- R/GA to cease operations in Singapore
  - 02 October 2025
  - • A'bidah Zaid Shirbeeni
- Havas and Horizon Media join forces on US$20b AI-driven global network
  - 30 September 2025
  - • A'bidah Zaid Shirbeeni
- Lonsdale Singapore names new strategy director
  - 26 September 2025
  - • A'bidah Zaid Shirbeeni
Media more
- Facebook and Instagram users in UK can soon pay to skip ads
  - 02 October 2025
  - • Dhanya Vimalan
- EA to go private in US$55b buyout, largest in gaming history
  - 01 October 2025
  - • Dhanya Vimalan
- Netflix brings beers to screens in global AB InBev content partnership
  - 23 September 2025
  - • Dhanya Vimalan
- US to reportedly control TikTok algorithm under proposed White House deal
  - 22 September 2025
  - • Dhanya Vimalan
Opinions more
- OpenAI’s APAC comms head on leveraging ChatGPT as a strategic partner
  - 29 September 2025
  - • A'bidah Zaid Shirbeeni
- 'No longer a choice': Neil Patel makes the case for AI personalisation at scale
  - 26 September 2025
  - • Matthew Eaton
- Interview: Liverpool legend Robbie Fowler on brand loyalty in the world of football
  - 19 September 2025
  - • Dhanya Vimalan
- TikTokification of retail media: Why short-form video is the new standard
  - 08 September 2025
  - • Contributor