Asia's leading source of advertising, marketing & media news.
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Analysis
AiMCO moves to prove influencer marketing's worth as brands demand better measurement
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Agencies
Burson names new APAC head of influence and social
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News
SKIMS pulls US$148 advent calendar following customer backlash
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Tech
OpenAI launches ChatGPT business profiles with brand insights and AI agents
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News
After 35 years, Maybelline gives its iconic tagline a makeover
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Gen Z perspectives: Havas SG's new CEO, Maybelline's makeover and Jensen Huang
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In Conversation: Marketers are busy chasing loyalty, but are they growing brands?
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Gen Z perspectives: People moves, kawaii collabs and conversations from DMA
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Gen Z perspectives: Chris Lee exits, memes return and Instagram goes long