Region:APAC

marketing interactive

Asia's leading source of advertising, marketing & media news.

Most recent more

Award News

The Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025

16 October 2025
• Jean Wen Chee

Media

Spotify joins forces with major labels to develop ‘artist-first’ AI music tools
- 17 October 2025
- Dhanya Vimalan
News

RWS and Sentosa go 'Wicked' with islandwide cinematic takeover
- 17 October 2025
- A'bidah Zaid Shirbeeni
Tune In

Gen Z perspectives: lululemon strikes back, Microsoft's nostalgic Croc & MEA ID
- 17 October 2025
- Dhanya Vimalan
News

Indonesia ranks among Asia-Pacific's fastest-growing app markets, Adjust says
- 16 October 2025
- Gabriel Budi Sutrisno
News

POP LAND makes SG debut with pastel-themed pop-up and exclusive merch
- 16 October 2025
- A'bidah Zaid Shirbeeni
News

What CMOs need to know about the APAC B2B buyer journey in 2025
- 16 October 2025
- A'bidah Zaid Shirbeeni
News

Salesforce deepens ties with OpenAI to bring enterprise data into ChatGPT
- 15 October 2025
- Matthew Eaton
Opinions

How Raffles Hotel is banking on the butler to modernise luxury
- 15 October 2025
- A'bidah Zaid Shirbeeni
News

PepsiCo says it will be ‘agentic AI-first’ by 2026; Dell and Accenture say reinvent or be replaced
- 15 October 2025
- Matthew Eaton

Microsoft Advertising Content Hub 2025

Partner Insights more

IdeaFactory brings Cambodian excellence to the international stage and takes home gold

IdeaFactory brings Cambodian excellence to the international stage and takes home gold

Digital Marketing Asia 2025

Tune in more

Gen Z perspectives: lululemon strikes back, Microsoft's nostalgic Croc & MEA ID
- 17 October 2025
- Dhanya Vimalan
In conversation: What's next for MARKETING-INTERACTIVE Australia
- 10 October 2025
- Lee Shin Yiing
Gen Z perspectives: Duolingo's ad platform and Gong Cha's 2026 reboot
- 10 October 2025
- Dhanya Vimalan
Gen Z perspectives: Shopping on ChatGPT, F1 fever and Instagram’s thinnest videos
- 03 October 2025
- Dhanya Vimalan

News more
- RWS and Sentosa go 'Wicked' with islandwide cinematic takeover
  - 17 October 2025
  - • A'bidah Zaid Shirbeeni
- Indonesia ranks among Asia-Pacific's fastest-growing app markets, Adjust says
  - 16 October 2025
  - • Gabriel Budi Sutrisno
- POP LAND makes SG debut with pastel-themed pop-up and exclusive merch
  - 16 October 2025
  - • A'bidah Zaid Shirbeeni
- What CMOs need to know about the APAC B2B buyer journey in 2025
  - 16 October 2025
  - • A'bidah Zaid Shirbeeni
Analysis more
How Instagram’s skinny cinematic reels are stealing the scroll

30 September 2025

• A'bidah Zaid Shirbeeni
How should PR agencies draw the line when ethics, morality, and money collide?

11 September 2025

• A'bidah Zaid Shirbeeni

Backlash over Stagwell’s Israel work puts PR ethics in the spotlight

10 September 2025

• Lee Shin Yiing

Rent-a-CMO? Why APAC is (still) cautious about the fractional marketing model

01 September 2025

• Dhanya Vimalan

Tech more
- Circles.Life parent sues M1 over breach of mobile network deal
  - 13 October 2025
  - • A'bidah Zaid Shirbeeni
- Ralph Lauren brings in-store styling to phones with new AI tool
  - 11 September 2025
  - • Dhanya Vimalan
- Mortar AI sets sights on Asia with Singapore office launch
  - 11 September 2025
  - • A'bidah Zaid Shirbeeni
- Google hit with lawsuit by adtech firm over alleged anticompetitive practices
  - 09 September 2025
  - • Dhanya Vimalan
Awards more
- The Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
  - 16 October 2025
  - • Jean Wen Chee
- BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
  - 16 October 2025
  - • Jean Wen Chee
- Marketing Excellence Awards Malaysia 2025 finalists revealed
  - 06 October 2025
  - • Jean Wen Chee
- McDonald's SG defends crown at the Marketing Excellence Awards 2025
  - 22 September 2025
  - • Jean Wen Chee
Brand Highlights more
- Content Champions: 10 brands leading the content charge in SEA
  - 24 April 2025
  - • Staff Writer
- Content Champions: Singtel (Singapore)
  - 24 April 2025
  - • Staff Writer
- Content Champions: Shell Helix (Indonesia)
  - 24 April 2025
  - • Staff Writer
- Content Champions: Oreo (Thailand)
  - 24 April 2025
  - • Staff Writer

Upcoming events more

Agencies more
- Weber Shandwick strengthens leadership in China and across APAC
  - 14 October 2025
  - • Lee Shin Yiing
- W Communications eyes expansion in APAC and Middle East
  - 06 October 2025
  - • A'bidah Zaid Shirbeeni
- R/GA to cease operations in Singapore
  - 02 October 2025
  - • A'bidah Zaid Shirbeeni
- Havas and Horizon Media join forces on US$20b AI-driven global network
  - 30 September 2025
  - • A'bidah Zaid Shirbeeni
Media more
- Spotify joins forces with major labels to develop ‘artist-first’ AI music tools
  - 17 October 2025
  - • Dhanya Vimalan
- The Trade Desk brings programmatic retail media onsite
  - 10 October 2025
  - • Dhanya Vimalan
- Spotify turns ad education into earworms with 'Tunetorials'
  - 08 October 2025
  - • Dhanya Vimalan
- Facebook and Instagram users in UK can soon pay to skip ads
  - 02 October 2025
  - • Dhanya Vimalan
Opinions more
- How Raffles Hotel is banking on the butler to modernise luxury
  - 15 October 2025
  - • A'bidah Zaid Shirbeeni
- Beyond the track: How brands took pole position online at 2025 Formula 1 Singapore GP
  - 14 October 2025
  - • A'bidah Zaid Shirbeeni
- OpenAI’s APAC comms head on leveraging ChatGPT as a strategic partner
  - 29 September 2025
  - • A'bidah Zaid Shirbeeni
- 'No longer a choice': Neil Patel makes the case for AI personalisation at scale
  - 26 September 2025
  - • Matthew Eaton