Asia's leading source of advertising, marketing & media news.
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Analysis
Agentic AI for dummies: 101 on how marketers can leverage on the trend
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Media
Samsung expands TV Plus team as FAST viewership surges across APAC
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News
Why ASICS is choosing a dog as its brand ambassador
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Agencies
TBWA elevates AI leadership to the C-suite with Lucio Ribeiro appointment
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Tune In
Gen Z perspectives: WOG creative pitch and Thunderbolts' shocking rebrand
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Gen Z perspectives: WPP's updates & MARKies 2025
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Max brings the apocalypse region-wide to mark return of 'The Last of Us'
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Aperol serves up a splash of Italian summer with a global campaign
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WPP moves Grey under Ogilvy in creative agency shakeup
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TikTok's new AI feature turns static photos into animated stories
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Quantcast appoints new APAC VP to drive regional growth
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Heineken opens self-service bars for late-night football fans
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How data collaboration is reshaping restaurant loyalty programs
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How SEA ad leaders own the brief and the bedtime story
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How SEA ad leaders own the brief and the bedtime story
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3 fundamental questions every brand should ask before marketing to Gen Alpha
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JPMorganChase CEO on brand death: 'We torture our customers with things we think are great'
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
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