Asia's leading source of advertising, marketing & media news.
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Tech
ChatGPT introduces 'Trusted Contact' feature for self-harm safety alerts
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News
RC Cola turns 'zero' into a full-blown surreal world in GIGIL-led campaign
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News
How adidas turned backyard football into World Cup mythology
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Analysis
What the Phoenix Petroleum-Hidilyn Diaz controversy exposes about modern brand promises
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Opinions
Sorry millennials, Gen Z isn’t reading all that copy
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Billie Eilish just turned Roblox into her concert stage
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Redhill Singapore names new managing director
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LUX wants women to hold their heads high, literally
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KFC South Asia picks McDonald's regional marketing and digital lead for newly created role
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Deathcare brand St. Peter positions peace of mind as the ultimate Mother's Day gift
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Leon Communications strengthens financial content capabilities
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Garmin reframes invisible maternal burnout into an art and data story
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Heineken wraps global agency review in bid for scale and consistency
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Globe Business, Felipe & Sons blend heritage grooming with digital resilience
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Lazada partners Nestlé Nutrition to pilot AI-powered LazzieChat experience
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Beyond kick off: How travel intent will build before, during, and after the World Cup
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Beyond the harbour lights: Rediscovering Hong Kong as Asia's urban nature escape
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Navigating the new CX frontier: Balancing AI efficiency with human empathy
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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