Asia's leading source of advertising, marketing & media news.
-
Analysis
Agentic AI for dummies: 101 on how marketers can leverage on the trend
-
Media
Samsung expands TV Plus team as FAST viewership surges across APAC
-
News
Why ASICS is choosing a dog as its brand ambassador
-
Tune In
Gen Z perspectives: WOG creative pitch and Thunderbolts' shocking rebrand
-
News
Samsung dishes out AI fixes for Gen Z fails in new campaign
-
Max brings the apocalypse region-wide to mark return of 'The Last of Us'
-
Aperol serves up a splash of Italian summer with a global campaign
-
lululemon concludes media pitch for branding and digital remit for HK, Macau and SEA
-
WPP moves Grey under Ogilvy in creative agency shakeup
-
TikTok's new AI feature turns static photos into animated stories
-
Quantcast appoints new APAC VP to drive regional growth
-
Heineken opens self-service bars for late-night football fans
-
Ford Philippines turns daily drive into tribute to motherhood
-
How SEA ad leaders own the brief and the bedtime story
-
Beyond billboards: Pixel Group’s vision for the next era of OOH advertising in Indonesia
-
The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
-
How OTT is transforming advertising in Singapore: Insights from viewers and advertisers
-
Yahoo’s Blueprint for performance marketing
