Asia's leading source of advertising, marketing & media news.
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Partner Insights
Automating out-of-home beyond programmatic: The urgent need for change
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Analysis
Agentic AI for dummies: 101 on how marketers can leverage on the trend
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News
Why ASICS is choosing a dog as its brand ambassador
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Tune In
Gen Z perspectives: WOG creative pitch and Thunderbolts' shocking rebrand
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News
Samsung dishes out AI fixes for Gen Z fails in new campaign
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Muslim Pro's '40 days of deen' turns daily reflections into a journey to Mecca
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Aperol serves up a splash of Italian summer with a global campaign
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lululemon concludes media pitch for branding and digital remit for HK, Macau and SEA
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WPP moves Grey under Ogilvy in creative agency shakeup
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TikTok's new AI feature turns static photos into animated stories
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Quantcast appoints new APAC VP to drive regional growth
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Heineken opens self-service bars for late-night football fans
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After IPO, Fore Coffee leans into experience with new concept venue
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How SEA ad leaders own the brief and the bedtime story
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PRMMS returns to Loyalty & Engagement Awards 2025 as a platinum sponsor
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Beyond billboards: Pixel Group’s vision for the next era of OOH advertising in Indonesia
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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How OTT is transforming advertising in Singapore: Insights from viewers and advertisers
