Asia's leading source of advertising, marketing & media news.
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News
Sunway Lagoon turns footfall into fandom with its own merch mart
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News
How CARE reframed safe sex through a race of 'athletes'
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News
Sprite leans into street culture with regional ‘It’s that fresh’ push
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AI shifts CMOs from marketing performance to growth accountability: Forrester
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Starbucks brews ‘Devil Wears Prada 2’ character-inspired drink collection
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Can football and finance collide? Arsenal thinks so
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Gen Z Perspectives: Sameer Gupta exits DBS, Claude Design & Content360 SG
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Content360: How CHAGEE replaces traditional media with content ecosystems
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Meta gives parents visibility into teens’ AI use as scrutiny grows
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WPP launches WPP Commerce to centralise commerce offering
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Godiva turns 100 with reimagined signature chocolates and packaging
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Audi, Volkswagen, Agoda, Uni of Reading, and GoRental pick PR agency in Malaysia
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Vero acquires Mad Hat Asia in regional expansion move
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Lacoste unveils heritage‑inspired rebrand
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AEON’s ‘Cerita Raya’ brings stories of togetherness to life through retail, music and community
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30 years, 30 secrets, SG$30,000 – and still hungry to make a difference
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Digital Symphony lands six property wins, rolls out AI tools to boost lead performance
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Beyond kick off: How travel intent will build before, during, and after the World Cup
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Gen Z Perspectives: Sameer Gupta exits DBS, Claude Design & Content360 SG
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Agency agenda: VaynerMedia's Marcus Krzastek on AI, media, and creative convergence
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Gen Z perspectives: Nespresso SG marketing head departs, Philips' rice cooker typo & a Nigerian prince
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Agency agenda: M+C Saatchi Malaysia goes local with M+C Saatchi KARSA rebrand
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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