In The Spotlight
"Do not let the perfect measurement framework get in the way of testing OTT as a channel. Ensure that content curation is at the core of your approach."
The hire comes shortly after Twitch hired industry heavy-weight Sunita Kaur from Spotify.
The Group has also put in place diversity goals to make sure this does not happen again.
Cosmoderm looks to get ahead of competitors using the agency's data-driven approach and understanding of consumer behaviours both online and offline.
The personalised ads will be featured on prominent spaces within Grab's app, and the company will cover the cost and resources required to produce these marketing materials.
New evidence suggests that he had physical sexual relationships with three other McDonald's employees in the year before his termination.
Neelofa, who was first appointed its Malaysian ambassador in 2017, said she looks forward to seeing what this new journey brings her.
Esports has averted the crisis by turning live events and tournaments into online experiences.
Google offers guidance to brands looking to better serve their consumers in Malaysia.
"Transaction commerce will not be sufficient for consumers today. It is just the bare minimum for retailers or brands if they want to get online."
“In the simplest terms, personalisation is about giving people more of what they want, but also giving them less of what they don’t want."
Upcoming Events
- 10 November 2020 - 26 November 2020
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- 09 December 2020 - 09 December 2020
- Entry Submission Deadline: 11 September
- 15 September 2020 - 15 September 2020
- Entry Submission Date: Closed
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