PRMMS returns to Loyalty & Engagement Awards 2025 as a platinum sponsor

MARKETING-INTERACTIVE is proud to announce that PRM Marketing Services (PRMMS) will return as the platinum sponsor for the Loyalty & Engagement Awards 2025, marking its fourth consecutive year of its exclusive partnership with the premier awards programme.

Now in its 13th year, the Loyalty & Engagement Awards continues to recognise the most outstanding campaigns that deepen connections with customers and employees across the Asia Pacific region.

With loyalty and engagement evolving rapidly, PRMMS shared its perspectives on the key shifts shaping the future of customer relationships.

“Among the disruptive changes occurring in today’s market, customer loyalty and engagement are transforming with sophisticated, technology-driven marketing strategies to foster deeper connections between brands and customers,” said JB Ray, CEO of PRM Marketing Services.

Reflecting on the current challenges in loyalty, Ray emphasised the importance of aligning strategy, scalability, and agility.

“Loyalty programmes require significant expertise and long-term commitment. If done right, it creates a competitive advantage for the business over the long term,” he said.

The firm also noted the biggest hurdles often lie in creating the right strategy, implementing it at scale, and nurturing loyal communities over time – all of which demand a trusted and experienced loyalty partner.

Looking ahead to this year’s event, PRMMS expressed excitement to witness brands showcase excellence in loyalty and engagement through creative, innovative, and outcome-driven strategies, and encouraged participants to demonstrate how loyalty has delivered real value for all stakeholders.

“We’re proud to return as the sole platinum sponsor for the fourth year in a row. We hope to see more B2B and B2C brands driving growth, more loyalty and engagement players solving industry challenges, and the continued development of the loyalty and engagement ecosystem,” Ray said.

About PRM Marketing Services (PRMMS)

PRM Marketing Services (PRMMS) brings over 20 years of industry experience in designing, deploying, and managing PRM/CRM programmes across Asia Pacific and globally. The company has delivered B2B and B2C incentive and rewards solutions to Fortune 1000 companies and other enterprises across industries, including automotive, agriculture, FMCG, manufacturing, oil and lubricants, retail, and technology.

With a complete suite of B2B2C loyalty, incentive, and rewards management services, PRMMS combines innovative ideas, engagement strategies, and strong value propositions to build long-term, sustainable customer relationships. Its robust PRM and CRM solutions empower brands to strengthen channel partner and customer engagement.

About Loyalty & Engagement Awards 2025

The Loyalty & Engagement Awards is the premier platform for brands to showcase their excellence in customer and employee engagement. With 51 categories open for entry, the awards span a wide range of industry verticals and loyalty strategies.

Entries deadline: 11 April 2025

Finalists announced: June 2025

Gala dinner: 4 July 2025

For more information: Visit https://awards.marketing-interactive.com/loyalty-and-engagement-sg/.