Geneco and Golin Singapore triumph at PR Awards 2025

Geneco triumphed at MARKETING-INTERACTIVE's 12th annual PR award, earning the prestigious title of "Overall Brand Champion" after securing an impressive haul of three Gold, two Silver and one Bronze trophy. 

Its standout campaign, #VoyageToProsperity was a major contributor to their success, winning two Gold and one Silver across three categories: "Best Engagement for a Targeted Community", "Best Use of Social Media" and "Best PR Campaign for a Specific Audience". 

CapitaLand Malls claimed second place overall with two Gold and one Silver for its "CapitaVerse" and "Pixar Puffy Happiness" campaigns. The brand also took home Gold for "PR Champion of the Year (Brand)" and Bronze for "PR Team of the Year (Brand)".

Garnier secured third place overall, earning two Gold and two Silver trophies for its "Garnier Green Academy" campaign.

Additionally, exceptional campaigns from brands such as McDonald’s Singapore, Nestlé Malaysia, ION Orchard, Air Selangor, Marshall Cavendish Education, DBS Bank, and others were recognised for their excellence and received well-deserved accolades.

In another exciting victory, Golin Singapore seized the title for the coveted "Overall Agency Champion", securing an impressive five Gold, two Silver and two Bronze trophies for standout campaigns "Lovin' Me - A Youth Mental Wellness Initiative " for McDonald's Singapore and "Disney Content Showcase APAC 2024" for The Walt Disney Company among others. 

The agency also claimed Gold for "PR Champion of the Year (Agency)" and "PR Team of the Year (Agency)". 

Gusto Collective Singapore came in second, earning three Gold, three Silver and one Bronze for its campaigns "Garnier Green Academy" for Garnier, "Cartier Trinity 100" for Cartier Singapore and "Ralph's Club: From Singapore to New York" for L'Oréal International Distribution Singapore.

In third place, Insider Communications took home two Gold and one Silver for its "CapitaVerse" and "Pixar Puffy Happiness" campaigns for CapitaLand Malls.

To see the full list of winners, click here.

This year's PR Awards saw a distinguished panel of 21 judges from renowned brands across the region. The judges were impressed by the diverse range of industries that pushed the boundaries of PR and media, delivering innovative campaigns that foster strong, lasting relationships between brands and its audiences. 

MARKETING-INTERACTIVE extends its heartfelt gratitude to the esteemed judges and Official Beer Partners, Heineken Silver, Tiger SOJU and Bernini for their invaluable support. 

The winners were announced at a gala ceremony held on 11 April at Shangri-La Singapore. With 44 competitive categories, the awards celebrated the best and brightest in the PR landscape. 

MARKETING-INTERACTIVE extends its congratulations to all the winners and looks forward to celebrating more outstanding achievements in the 13th edition of the PR Awards next year.