APRW expands portfolio with new clients

Integrated communications agency APRW Singapore has expanded its portfolio with a series of notable new business wins. In a statement, APRW noted that the recent appointments reflect the agency’s continued growth and reputation for delivering tailored, strategic communications solutions that address the distinct goals of every client.

Among APRW’s latest appointments is the Singapore River Festival 2025 (SRF2025), organised by SRO. The Singapore River Festival is a key event celebrating the river’s legacy and future potential. APRW has been reappointed as the PR agency for SRF after the two collaborated in 2022. The agency aims to create a public relations strategy that emphasises the river’s historical importance and the dynamic future of the area.

APRW has also partnered with JDE Peet’s, spearheading public relations efforts in Singapore for two of its coffee brands, OldTown White Coffee and L’OR. APRW aims to raise awareness for both brands’ latest product launches while driving engagement with local media and influencers.

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Julie Chiang, director of APRW said, "We are thrilled to be working with JDE Peet’s on two distinct and dynamic brands. OldTown White Coffee and L’OR each carry their own unique stories and heritage, and we look forward to bringing these to life through strategic storytelling and meaningful brand experiences."

Additionally, APRW continues to deepen its partnership with Luckin Coffee Singapore on a retainer basis, supporting new launches and collaborations that have driven brand excitement and media visibility, according to a statement.

APRW has also been appointed by the Ministry of Social and Family Development (MSF) to provide public relations services for their rehabilitation and protection matters. Under this appointment, APRW aims to support all public relations efforts to improve understanding of MSF’s rehabilitation and protection work, drive awareness that a whole-of-society effort is needed to help detect and stop domestic violence and abuse towards children, spouses and elderly, as well as raise awareness of support channels such as the national anti-violence and sexual harassment helpline and hand signal for child abuse.

Moreover, Concord New Energy Group (CNE), a renewable energy company, has appointed APRW as its PR agency. Headquartered in Singapore, CNE is committed to advancing the globalisation of the sustainable energy industry and delivering sustainable benefits to impact future generations.

The company is currently operating in more than 20 countries across the Americas, Europe, Asia, and Africa. APRW plans to work closely with CNE in raising awareness and position the company as a recognised global leader in the energy sector that is headquartered in Singapore.

Back in 2022, APRW also bagged a string of new clients amidst its growth momentum, including real estate agency OrangeTee & Tie, Singapore Management University (SMU) Institute of Innovation and Entrepreneurship (IIE).

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