Vistar Media partners VIOOH to grow APAC footprint in China

Vistar Media has partnered with VIOOH to extend Vistar’s digital out-of-home (DOOH) footprint across JCDecaux programmatic inventory in mainland China.  

Vistar’s advertising partners will now have access to JCDecaux’s network of 864 DOOH screens in Beijing and Shanghai, with additional inventory being integrated by the end of 2024.  

This also comes as part of VIOOH's expansion plans for the second half of 2024, targeting high-value mediums at two Shanghai airports for maximum market presence.

“We’re excited to announce our partnership with VIOOH in China, and to expand Vistar’s already growing presence across the country,” said Eugenie Chen, SVP, strategy and partnerships at Vistar Media.   

“This partnership means that our expansive network of demand clients now has access to JCDecaux’s high-quality inventory across Mainland China – enabling global advertisers to reach the nation’s largest affluent audience in a meaningful, contextually relevant way,” Chen added. 

Through VIOOH’s SSP, advertisers connected to Vistar’s demand-side platform (DSP) can tap into more than 864 DOOH screens in China’s major urban centers.  

JCDecaux’s inventory network specifically boasts premium, high-visibility signage across major metro and subway stations in Beijing and Shanghai that are strategically located in high dwell time areas, maximising the potential reach and exposure of brands’ target audiences. 

Calvin Chan, CEO VIOOH China said, “It is a great honour for VIOOH and Vistar Media to continue to expand our global partnership into the mainland China market. Based on this cooperation, Vistar Media’s clients will have the opportunity to purchase premium DOOH inventory on VIOOH’s platform and expand their brand impact in the Chinese market."

"At a time when prDOOH is becoming increasingly popular, our cooperation will definitely benefit brands and bring them to the next level in omni-channel marketing," Chan added.

Grace Zhou, CEO of metro division and data at JCDecaux China said, “ As the developer and operator of Shanghai Metro and Beijing Metro media, we are very glad to see VIOOH and Vistar Media reaching a solid partnership."

"In the future, we look forward to working together with VIOOH and Vistar Media to help brands improve the flexibility and accuracy of DOOH with the application of programmatic buying, a cutting-edge trading model, and provide data-driven media planning and optimization services to inject new impetus into brand campaigns," Zhou added.

MARKETING-INTERACTIVE has reached out to Vistar Media for more information. 

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