VICE Media's VIRTUE beefs up SG hub with new associate creative chief

VICE's creative agency, VIRTUE, has appointed Nuno Dores (pictured) as associate creative director, strengthening its Singapore hub. Dores will build work that stands out, changes perspectives and makes people think and act differently, aligned to VIRTUE's mission to build brands from the inside of culture. He will also play a senior role in VIRTUE’s soon to be launched internship programme.

With extensive experience at leading creative agencies in China, Dores has worked at Ogilvy Shanghai and BBH Shanghai on brands including Korean Air, Shiseido, ABInBev, and Google. He has now relocated to Singapore. 

Dores said: “I was raised on VICE videos. So in my mind, there was always this fascination with what happens in culture and how it is brought to life in such an engaging manner. To now have the opportunity to work in an agency powered by VICE - and see what happens in culture before everyone else - it’s truly phenomenal.”

VIRTUE’s ECD of APAC and Middle East, Ciaran Bonass said: “It’s clear that Dores is an avid ad person. His knowledge and love of our industry is prevalent. But what he brings in abundance is a unique perspective on very present cultural issues and creative tension points that are formed from creative excellence and big upstream ideas." VIRTUE's APAC clients include Coca-Cola, P&G, and Diageo. It has offices in Singapore, India and Japan.

Dores' appointment comes as Hayden Scott joins VIRTUE as senior creative director at its India agency based in Mumbai. Last December, former BBH executive Victoria Fernandez joined VIRTUE’s regional headquarters in Singapore as business director. 

Meanwhile, the agency also named Lesley John as its managing director, APAC last year to oversee its business and teams across the region. She reports to VIRTUE's co-presidents, Colin Mitchell and Chris Garbutt

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