TriOn & Co partners Mirovia to expand global legal PR and comms alliance in Asia

Singapore based strategic communications consultancy TriOn & Co has joined Mirovia, a global network of PR agencies that provide specialist communications, marketing and business development advice in Singapore and across the region, according to TriOn & Co. 

This new partnership will aim to meet the growing demand for specialist services in the region and will bring together TriOn & Co’s extensive experience with the legal sector in Singapore and the region with Mirovia’s network of international legal sector experts to help provide specialist advice to legal sector clients. 

Don't miss: New strategic PR consultancy TriOn & Co. opens shop in SG

“We are very honoured to join Mirovia and its global network of specialists," said Charu Srivastava, the chief strategy officer and co-founder of TriOn. "Singapore is an important legal hub in the region and internationally. There is clear direction and support from the Government to strengthen the country to become the choice litigation and arbitration hub backed by a strong legal ecosystem," she said.

Srivastava continued by noting that communications, especially reputation management, are a crucial piece of the ongoing ecosystem and that TriOn is proud to be able to offer these services. "We have the experience of working with legal firms, Government agencies and other legal players, and deep understanding of the local and regional market. We are confident that we will add great value to Mirovia clients from around the world,” she said. 

The Mirovia alliance was founded in February 2020 by agencies Byfield Consultancy in the UK, Eliott & Markus in France, Eye Communications in Germany, Valletta Relazioni Pubbliche in Italy and Gerico Associates in Spain and Latin America. Benelux agency Stark Narrative joined in 2022.

The partners provide local market expertise and support clients with profile-raising, communications, legal directories submissions and marketing activities. Mirovia members now comprise almost 100 specialists placed to support international law firms, including US firms, looking to enhance their profile across Europe and Asia. The agencies also advise law firms in litigation PR while Mirovia acts for clients facing high-profile cross-border disputes where PR representation is required in key jurisdictions and in local language media.

Mirovia partner agencies are also recognised legal PR specialists in their respective jurisdictions and collaborate on cross-border mandates by pooling their respective strengths to legal sector clients’ advantage internationally. TriOn and Commwiser, a New Delhi-based network who also joined Mirovia recently, are the first Asia-based members to join the network.

“The legal industry is close to my heart," added on Srivastava about the partnership. "I used to work in-house at Berwin Leighton Paisner, now known as Bryan Cave Leighton Paisner, in London overseeing the firm’s international PR in Singapore, Hong Kong, Russia and the Middle East. I then went on to service legal clients in Singapore including Baker McKenzie Wong & Leow and Pinsent Masons MPillay, and worked with the Ministry of Law for Singapore Convention Week 2021," she said.

Srivastava noted that these experiences and her broader corporate communications work across Singapore and the region gives her a strong foundation for working with Mirovia clients. She added that she, alongside TriOn & Co's chief people officer Marion Ang also both worked with the Singapore Ministry of Law during their time at Redhill, their previous agency. 

TriOn & Co was launched in March this year by former Redhill staff Srivastava, Joel Lah and Ang. The consultancy offers tailored communications services and special consultancy projects that are ideal in today's macroeconomic climate.

"We offer a full suite of communications services including reputation management, stakeholder relations, Environmental, Social, and Governance (ESG) communications, B2B event communications, end-to-end crisis management (preparedness, response and recovery) and internal communications," Srivastava said in a conversation with MARKETING-INTERACTIVE at the time. 

She added that the consultancy will also engage business restructuring communications for organisations undergoing retrenchment or leadership changes, as well as Diversity, Equity and Inclusion (DEI) audit and strategy. 

The consultancy, which has a regional focus, was created due to an increasing need for strategic communications that meets the real needs of organisations and individuals, and the team sets itself apart with the excellent experience all three members of the team bring to the company. 

Srivastava in particular has 14 years in the industry having worked at companies such as Redhill where she was deputy managing director, BCW APAC where she was associate director and Litmus PR where she was a senior consultant. 

Related articles: 
Livewire and Activision Blizzard Media expand into Southeast Asia
ShowHeros Group expands into Asia with acquisition of iVS
Aiken Digital brings on board Mastercard marketer Dominic Koh to lead Vietnam expansion