The Meatmen Group expands to Malaysia with new agency launch

Singaporean creative agency, The Meatmen Group has launched its Malaysian arm, Goodbite Asia. 

Designed to cater to the growing needs of businesses across the two countries, the new venture marks a significant milestone in The Meatmen Group’s regional expansion strategy, enhancing its ability to deliver comprehensive marketing solutions across multiple industries and offer seamless support to clients in the region.

The launch of Goodbite brings onboard keen minds from Malaysia to further enable the group to stay ahead of industry and local trends by crafting strategies that utilise a variety of communication channels to create campaigns that leave an impact, according to a statement seen by A+M. 

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“Our goal has always been to find new ways to help our clients reach new audiences that can directly benefit from their products. The decision to start in Malaysia serves to fill the needs in the market for a boutique creative agency that could offer end-to-end services from strategy development to on-ground and digital execution in both Malaysia and Singapore,” said Stanley Phua, CEO of The Meatmen Group.

“We wanted to offer our clients a one-stop solution for any and all campaigns that can help streamline marketing plans, consolidate their outreach efforts and build lasting communities," added Phua. 

Dedicated to creating experiences and building communities, Goodbite, and regional The Meatmen Group, have added events management, influencer management, and public relations to its extensive list of services that currently include high-end video and photo production, live event coverage, F&B recipe and product consultation, and digital marketing and brand strategy.

With the expansion to Malaysia, Goodbite has begun collaborating with culinary creatives in the country as well as connecting them to prospective clients.

This plays into the group’s growing network of creative freelancers and experts that are able to offer an even wider range of services across digital and physical platforms, added the statement. 

“Goodbite doesn’t just bridge the gap between the two countries but also leverages on the expansive pool of talent in Malaysia. Our expansion in Malaysia enables us to tap into the creative minds in the country and also offer localised, strategic support to our growing portfolio of clients,” said Anna Loi, country manager of Goodbite Asia and regional communications director of The Meatmen Group.

“While we started with food content, we’ve now grown to use food as a conversation starter and because food is such a big part of the culture in Southeast Asia, we use it to tie together different cultures and people, leading to memorable moments and lifelong connections,” added Loi. 

According to the statement, Goodbite is just the beginning of The Meatmen Group’s ambitious expansion plans.

Following the launch of Goodbite, The Meatmen Group is also planning to expand into Indonesia, Vietnam, and Thailand in the upcoming years. 

There have been numerous expansions across the Southeast Asia region in recent times. Last month, Australian creative and performance marketing agency Jaywing expanded into Asia following a number of new business wins.

The expansion comes as the agency extends its relationships with existing clients including footwear Crocs, digital experience software Sitecore and footwear New Balance. 

The agency will work with these clients across creative, digital media, SEO and content in countries including Japan, Hong Kong, Taiwan, Singapore and Malaysia

Backed by its Sydney-based team of creative and media specialists, Jaywing has also appointed local talent based in Hong Kong to help drive localised, strategic support for its growing portfolio of Asia clients. 

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