TBWA\ Kuala Lumpur makes senior digital and activation hires  

TBWA\ Kuala Lumpur has bolstered its digital and activation offerings with two senior hires. Aaron Gomez (pictured) joins as head of digital and Juliana Chua as business director and head of activation.Gomez joins TBWA\Kuala Lumpur after eight years in Singapore working at Bates, Young & Rubicam, and the past four years as head of interactive marketing at Cheil Communications.Chua spent the past four years at Zenith Media as general manager for activation. She also served in the Media Specialists Association as chairman of the Malaysian Media Awards in 2013, for which she was the deputy chairman just the year before.Aaron Cowie, chief executive officer of TBWA\Group Malaysia said: “The hires are in line with the group’s continued efforts in building its specialized capabilities. Digital and activation are two important growth areas for the group as more clients are seeking for marketing communication solutions beyond advertising.”Gomez will be reporting to Cowie whilst Chua will be reported to Shaun Tay, general manager, TBWA\Kuala Lumpur.