Riot Games and Olagüd pick new PR consultancy

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Game developer Riot Games has appointed PR consultancy Maverick Indonesia to strengthen their presence in Indonesia and Malaysia. Riot games is behind titles such as League of Legends and VALORANT.

“Our vision at Riot Games is to be the most player-focused game company in the world,” said Resha Pradipta, country manager for Riot Games Indonesia and Malaysia.

Don't miss: Maverick Indonesia joins Korea’s first locally based PR regional network

“Through Maverick Indonesia's expertise in media and PR, we hope this collaboration can further support us in providing a better gaming experience for our players in Indonesia and Malaysia,” Pradipta explained.

Maverick Indonesia was also appointed by Japfa Food to help with the launch and growth of Olagüd, a supplier of premium, probiotic-fed fresh chicken and other products.

“Chicken is the main source of animal-based protein in Indonesia but we need to do a lot of education to make sure that consumers can make the right choices that are good for their families,”said Billy Tham, head of Go Direct, Japfa Food.

“We are excited to begin our partnership with these clients because of their commitment to data-driven strategies and embrace of a rapidly changing market environment,” added Dyah Ayu Arini, a partner at Maverick Indonesia.

MARKETING-INTERACTIVE has reached out for more information.

This comes after Maverick Indonesia joined One Asia, Korea’s first locally based PR regional network last year.

According to a statement by Maverick at the time, the inaugural members of One Asia PR Group include Hahm Partners (South Korea), Distilleri (Singapore), Ivy+Partners (Vietnam), EloQ Communications (Vietnam) and JC&Co Communications (Thailand), with each member representing Asian countries across the region.

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