LoopMe sets up Hong Kong office as part of APAC expansion

Digital advertising company LoopMe has set up a regional office in Hong Kong as part of its APAC expansion and Greater China strategies.

Headquartered in the UK, LoopMe offers outcomes-based digital advertising solutions to brands and agencies with its AI-technology namely PurchaseLoop and AI-powered Intelligent Marketplace. It specialises in using AI to improve brand advertising performance and outcomes, offering real-time consumer sentiment to build audiences. With its roots in mobile in-app video and gaming, LoopMe currently supports the technology and retail sectors, while focusing on the financial services, fast-moving consumer goods and other industries in the APAC region. 

"One of the company's priorities is to invest in and grow our APAC business. Hong Kong is not only close to mainland China, but is also one of the most international cities in the APAC region. The city has a very unique mix of Chinese and Western ideas, which sets it apart from other APAC markets. It also has a deep pool of talent with Mainland and global perspectives. This is the best place for us to serve our Mainland clients and expand our business in the region," said Bernard Fung (pictured), who was recently promoted to managing director and head of North APAC, LoopMe.

Fung also said that LoopMe closed out last year with US$150 million in revenue, reporting 55% global growth year-on-year and 27% growth year-on-year in the APAC region alone. The Hong Kong office opening would spearhead further expansion in Greater China, Japan and Korea.

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"We are happy to see that LoopMe chose Hong Kong as its regional base. Apart from a strategic location, our city also has a world-class Internet connectivity which provides an excellent online and mobile platform for digital marketers. Hong Kong's re-opening of the border with the mainland would certainly boost the local economy and cross-border business activities. We hope that LoopMe can fully tap into these opportunities to achieve its best year ever in the APAC region," said Jimmy Chiang, associate director-general of investment promotion.

Back in October 2017, LoopMe expanded into Asia Pacific through the opening of its Singapore office. Clients included Adidas, Shiseido, Marina Bay Sands, Lazada and Zalora. The office also supplemented other regional offers in China and India.

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