Golin promotes Shouvik Mukherjee to executive VP, global creative innovation

Global public relations agency Golin has promoted Shouvik Prasanna Mukherjee to the role of executive vice president, global creative innovation, effective immediately.

In this post, Mukherjee continues his current remit as Golin APAC’s chief creative officer and will remain leading the agency’s Creative Intelligence Unit – a division comprised of data analytics pioneers and creative frontrunners, who integrate analytics and measurement expertise with creative and content capabilities.

He will also be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry in his new global role. 

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“Expanding Mukherjee's contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded,” said Darren Burns, president, Asia Pacific, Golin. “Mukherjee's appointment in this role, based out of Asia, underlines Golin’s commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying.”

Shouvik will report to Burns and will also support Ginger Porter, global chief client officer and innovation council chair.

“I’m beyond excited to work closely with Mukherjee in his new position as we inspire, design and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market,” said Porter. “We need to stay ahead of culture, technology and trends in order to do the best work of our lives, and Mukherjee has a proven track record of keeping us, and our clients, frontfooted on that journey.”

Mukherjee joined Golin back in 2011 as a manager and has held creative leadership roles throughout his tenure, most recently overseeing creative for the entire APAC region and supporting clients such as Allianz, Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald’s, Porsche Asia Pacific and Uber.

Prior to his stint at Golin, Mukherjee was a senior consultant at Rice Communications. He has also held roles in Zzebra PR and Hanmer MS&L.

“I’m excited to bring the Asian perspective to Golin’s global portfolio and influence clients at scale,” said Mukherjee. “Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin’s innovation council we are committed to delivering solutions that will shape the future of our client business,” he added.

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