Former 72andSunny APAC ECD Johnny Tan joins Accenture Song

Accenture Song has appointed Johnny Tan (pictured) as chief creative officer, SEA. He was formerly ECD, APAC at 72andSunny. He left the agency earlier this year amidst the folding of 72andSunny under sister brand Forsman & Bodenfors in Singapore. Tan, who was with the firm for four years, shared that exiting the agency at the end of 2021 was always in the works, but chose to stay on until the end of March 2022 to ensure a smooth transition.

Tan played an instrumental role in setting up 72andSunny's Asia Pacific operations in Sydney and Singapore in 2017. Since then, the 72andSunny Singapore team worked with clients including HipVan, Carousell, LASALLE, Danone, Love, Bonito, Budweiser China, and Hmlet.

When asked then how he felt now having to depart a company he helped start up, Tan told MARKETING-INTERACTIVE previously that it's always emotional and it has been an amazing learning process. "When you have a great team, it’s always a super fun journey no matter how arduous it may be. Any time you start a company, you always build towards the day when it can soar without you. That’s what we did and it feels good," he said.

Tan added that at the end of the day, the agency accomplished what it set out to do - which is to build a thriving creative company with great culture and people. Prior to 72andSunny, Tan was ECD - chief creative officer at BBH for over a decade in Shanghai. MARKETING-INTERACTIVE has reached out to Accenture Song and Tan for comment.

Separately, Accenture Song was rebranded from Accenture Interactive last month to symbolise its post-pandemic growth journey with clients. According to David Droga CEO and creative chairman, the company will be building on its longstanding culture of change, and the name Accenture Song conveys an enduring and universal form of human craft, connection, inspiration, technical prowess and experience, the company said in a statement.

“Since its infancy, Accenture Interactive has helped clients build and grow their business by being experience-led. Today’s needs are strikingly different. To capture the next waves of growth, businesses now need to operate at the speed of life, perpetually demonstrating their relevance to their customers, their people and the world-at-large," Droga said then.

The rebranding also builds on research from Accenture Song which found that close to 90% of C-suite executives said that the current needs of customers and employees are changing faster than leaders can change their businesses. 

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