Danone hands 72andSunny creative duties for SEA

Consumer brand Danone has added to 72andSunny Singapore into its agency roster for the Southeast Asia market. This is part of an extension of their global relationship, the agency said in a statement.The move will see both companies working on its first project which is slated to launch in the coming months. Marketing has reached out for additional details.“We are honoured to be given the opportunity to help the team in the region and can’t wait to help land a fresh perspective from this partnership,” Johnny Tan, executive creative director of 72andSunny APAC, added.Earlier this year, Danone Aqua appointed Lion & Lion as its digital agency for its entire beverage portfolio of Danone Waters in Indonesia. The appointment is for one year and follows a pitch in December 2017. Before that, Danone appointed the agency to handle digital duties for its early nutrition milk brands in Indonesia, namely Nutrilon Royal, Lactamil and Nutrilon Tailor Nutrition.In 2017, Danone tied up with Lazada Group for a strategic regional partnership for Southeast Asia, covering Singapore, Malaysia, Indonesia and Thailand. The deal aimed to boost online shopping experience for key product categories, by combining both companies’ expertise on shopper needs and behaviour.Read also: Danone’s Mizone new ad gets teenagers off to a flying start Danone’s Nutricia hires Kellogg’s Nadeem Amin as digital lead Danone Dumex picks Havas for digital duties Danone Nutricia appoints Havas Jakarta for two brands Danone Dumex hands MEC its media account