Love, Bonito looks to refresh brand with 72andSunny Singapore

Love, Bonito has partnered with 72andSunny Singapore to refresh the brand as it continues to grow in Singapore and beyond.More information is to come as the work rolls out, 72andSunny said in a statement to Marketing. Marketing has reached out to Love, Bonito for additional details.In February this year, Love, Bonito secured an additional US$13 million in Series B funding led by Kakaku.com, together with existing investor NSI Ventures. The new investment strengthens Love, Bonito’s bid to become Asia Pacific’s leading women’s lifestyle brand.“We are excited to work with 72andSunny in our next stages of growth and can’t wait to start working with their dynamic team” Rachel Lim, co-founder of Love, Bonito, said.Johnny Tan, 72andSunny Singapore's ECD, said that in Love, Bonito, the agency found a creative and entrepreneurial team with great energy and smarts that it cannot wait to work with. “Partnering with the new generation of Singaporean brands as they grow beyond our shores is a challenge that is close to our hearts," Tan added.Last year,72andSunny Singapore named Chiew Ling Tan as director of talent and operations to help anchor Singapore as the Asia base for clients, talents and partners.Earlier this year, it expanded its leadership presence in Singapore with new MD Lisi Davis, who joined the agency's current ECD Johnny Tan and director of talent and operations Chiew Ling Tan. It also made several new director level hires in Singapore in February 2018, including Arvid Lithander as creative director, Nicole Lee as brand director and Rachel Woolley as strategy director.