Flock Creative Network invests in Titans Tech to gear up for immersive tech era

Flock Creative Network has invested in Titans Tech, joining forces to bring immersive technology closer to brands and the D2C market. Titans Tech is an immersive technology solutions company that focuses on crafting digital reality content and platforms. According to FCN, Titans Tech will be contributing to an untapped category in the advertising space, through new ways of experiential marketing and disruption with immersive technology.

Ivan Hadywibowo, CEO and creative chairman of FCN, said for the past five years, the network has focused on building a creative network to answer the needs of its clients. "We want to focus on providing unthinkable and exceptional products, and by that, we mean immersive technology. We also see the rise of consumer-focused brands and we believe immersive technology will strengthen our digital services, as it plays a huge part in boosting consumers' and brand experience as well," he explained.

According to Hadywibowo, FCN is aligned with Titans Tech's vision and products, and sees it as a start-up company with "huge potential with phenomenal market penetration and fresh innovations". Despite only being founded in 2021, Titans Tech has since formulated strategic rates as well as easily accessible immersive technology platforms that are easily digestible for consumers and companies, co-founder and CEO of Titans Tech, Belinda Luis, said.

At the same time, Titans Tech also helped clients improve sales, increase digital engagement by three to five times, elevated brand image, increased brand loyalty, as well as improved the effectiveness of investments, FCN said. 

According to her, the investment will help Titans Tech to maximise its potential as the new generation of immersive tech company in Indonesia and to educate the market to adopt this new technology. Moving forward, Titans Tech and FCN aim to build strategic partnerships with current clients to bring memorable and direct impact for them. FCN will also heavily focus on and invest in consumer-focused brands.

"We want to be the creative enabler for consumer-focused brands. For five years, we have been one of the biggest creative networks for corporate and brands and starting next year, we want to help start-up companies to get closer to their consumers and elevate their consumers’ experience," Hadywibowo added. MARKETING-INTERACTIVE has reached out to FCN for additional information on the investment.

This investment comes months after FCN and Singapore-headquartered GERMS Creative Capital joined forces to roll out an experience design and development studio called SURGE Interactive. Both agencies said previously that this partnership brings the best in digital expertise from both agencies to offer a new form of digital service in line with the growth of the Southeast Asia market. SURGE believes in partnering with forward-thinking startups and businesses to create customer-centric offerings. Specialised offerings include customer experience strategy, experience design and development, as well as business analytics and optimisation.

With an eye on the fast-growing Southeast Asia market, where the Internet economy is expected to grow to around US$300billion by 2025, SURGE is primed to serve the region with localised insights and expertise, the agencies said.

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