Edelman Indonesia names new MD to drive strategic business growth

Global integrated communications firm Edelman is bringing onboard Nia Pratiwi as managing director for its operations in Indonesia. She will report to Mazuin Zin, CEO of Edelman Malaysia and SEA regional advisor, Edelman told MARKETING-INTERACTIVE. 

A seasoned industry specialist, Pratiwi will partner with clients of the firm on evolving, promoting and protecting their organisational and brand reputations in increasingly challenging times.

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In a career spanning over 20 years across corporate communications, public affairs and government relations, Pratiwi has held leadership positions at several respected firms, including Burson Cohn & Wolfe, Burson Marsteller, Fleishmann Hillard and Pfizer. She will be tasked to teer Edelman Indonesia’s next stage of strategic business growth in the rapidly growing, vibrant socio-economic climate of Indonesia.

Warren Fernandez, CEO APAC said, “Indonesia’s economic growth story continues to draw interest around the world and remains core to Edelman’s growth for the region. We are excited about the many inspiring Asian hero business stories coming out of Indonesia.”

“I’m confident that Pratiwi’s demonstrated expertise and wealth of experience will prove to be an asset in Edelman emerging as a partner of choice for industry leading businesses on their respective journey of growth and expansion.”

Pratiwi adds, “I am truly excited to be a part of Edelman Indonesia. With the group’s industry leading position, Edelman is well-positioned to provide clients with exceptional results and continue to stay ahead of the industry.  

“I am truly excited to embark on this journey, and am confident that together, we will continue to set new standards in the world of communications marketing,” she said

With a footprint of over 30 years in the market, Edelman Indonesia has over 40 consultants, comprising deep expertise in the areas of reputation, brand, digital, financial services and healthcare. 

It manages global clients from the Fortune Top 500 companies as well as local clients, from various industries ranging from energy to government, brand to crisis management.

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