Edelman bolsters Greater China leadership with new president role

Zeno China Consulting founder and CEO Qu Hong (pictured) will take on the additional role of president, Daniel J. Edelman (DJE) Greater China, providing strategic stewardship of both Edelman and Zeno Group in China. His role is effective from June 2024.  

In this newly created role, Qu will set the vision for how Daniel J. Edelman Holdings companies will operate in Greater China, leveraging the distinct strengths of the Edelman and Zeno brands to drive growth, deepen client relationships and build an overall reputation. 

Qu will continue to lead strategy consulting firm Zeno China Consulting, launched in October 2023. Zeno China Consulting is a joint venture between Qu and Zeno. 

Edelman and Zeno Group will continue to operate independently, with Qu reporting to a management board comprising Edelman APAC CEO Warren Fernandez and Zeno regional president, APAC, Paul Mottram, Zeno global CEO Barby K. Siegel and Edelman international president Ed Williams. 

“Under Qu’s leadership, we will harness the full force of the DJE portfolio of agencies – Edelman and Zeno,” said Richard Edelman, chairman of DJE Holdings.  

“While others consolidate, we are evolving to meet the current and future needs of Chinese and multinational companies in the region. Our scale and local experience uniquely position us to deliver meaningful value for Chinese brands trying to reach international audiences or clients looking to enter China,” Edelman added. 

“As the Chinese economy and communications landscape continues to evolve, DJE and its agencies in China have a unique opportunity to elevate the role of strategic communications to drive real business impact,” said Qu.   

“The portfolio of DJE brands and deep professional experience enables us to explore new, Chinese-oriented ways to provide both Chinese clients and multinationals with the brand and reputational counsel and services they need to fulfil both their long-term domestic and international potential.”

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