dentsu HK bolsters integrated offerings with new strategy director role

Dentsu Hong Kong has appointed Kenneth Chan (pictured) as its new strategy director, reporting to Shiggy File, chief strategy officer, dentsu Hong Kong.   

Within this hybrid role, Chan embraces the responsibility of spearheading the creation and execution of holistic integrated marketing solutions for Hong Kong and the Greater Bay Area.   

Overseeing the Hong Kong market and cross-region integration with GBA markets, his role aims to help the agency develop integrated communication strategy to accelerate client business growth.

His role is also instrumental in positioning dentsu as a premier provider of comprehensive integrated marketing solutions in the region. 

Harnessing his acclaimed proficiency in media and marketing, Chan formulates strategic blueprints, establishes close collaborations with clients, and pioneers' inventive campaigns.  

He places paramount importance on evaluating performance and remaining attuned to industry trends, thereby ensuring dentsu's continued leadership in the realm of integrated marketing. 

Chan brings over eight years of strategic experience in business planning, audience insight and data. Prior to dentsu, he was the strategy director at Mindshare Hong Kong, speaheading the agency with a vision to foster strategic mindset and creativity in business planning, audience insight and data.

Before that, he had also helmed the role of associate director of strategy and insight at IPG Mediabrands.
 
"At dentsu Hong Kong, we believe that the growth of the individual fuels the growth of our agency, we are excited to have Chan's exceptional talent and expertise on board. With a strong focus on maximising the potential of our team members and investing in their development, dentsu Hong Kong is a place where individuals thrive and strive to be their best,” said Wai Chung Au, managing director, media of dentsu Hong Kong.  

“By nurturing and empowering our talent, we are confident in driving growth and achieving remarkable results for our upcoming events and campaigns. Together, we will continue to foster success and unlock new possibilities not only for our clients but also for society," added Au. 

Meanwhile, Chan said: "Meaningful growth for brands today requires more than just a creative campaign generating noise. To truly reconnect with this generation of consumers, we must develop solutions that drive positive change both in their businesses and in society, ensuring sustainable growth. At dentsu, we wholeheartedly embrace our business-to-business-to-society (B2B2S) model as a catalyst for good and growth.” 

“By prioritising what is beneficial for business, clients, and society, we can make a powerful impact that drives positive change. As the strategy director at dentsu Hong Kong, my passion lies in creating transformative campaigns that align with this vision, fostering connections, and redefining the possibilities of integrated marketing," Chan added.

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