ASICS races off with GO Communications for PR duties

ASICS has appointed GO Communications as its official PR and communications agency in Malaysia after a pitch held from March to April 2020. The engagement will see the agency supporting ASICS’ marketing and communications initiatives, which include the brand’s Autumn/Winter ‘20 lineup, as well as championing ASICS brand presence in the country across its Core Performance Sports, Performance Running and Sportstyle categories. The incumbent on the account was the 8gency, which also defended the account.

The recruitment of GO Communications in Malaysia comes after ASICS recently appointed independent agency W Communications to lead the PR and social strategy for ASICS in Southeast Asia from its Asian headquarters in Singapore and further build its presence in SEA.

Boon Tib Soom Nik, country manager of ASICS Malaysia said the company sees an ideal partner in GO Communications, not only because of its dynamic competency and expertise, but also because of its passion and understanding of the sport and lifestyle industries and established track record in working with notable brands in the sporting arena.  “We are confident that the brand is in good hands and certainly can’t wait to GO”, he added.

Gabriel Yap, regional marketing director of ASICS Asia said the decision to sign on with GO Communications was a natural one, and that the delivery of the strong pitch aligned with the company’s strategic objectives, which was an important factor for ASICS. “Already, we have hit the ground running on several initiatives with them to propel the brand in the second half of the year and beyond,” Yap added.

Meanwhile, Peter de Kretser, CEO of GO Communications said the company was truly excited yet humbled to be working with ASICS. He described ASICS as a “brand steeped in a deep heritage and strong ideals”.

“This is not only reflected in their philosophy but also in their loyal following by many Malaysians from professional athletes to consumers of lifestyle brands. We look forward to enhancing this amazing success story and the brand’s local footprint,” de Kretser added.

Related articles:
ASICS picks W Communications for PR and social duties in SEA
ASICS distances from former Miss Universe Malaysia for race-related IG posts
ASICS kicks off digital campaign across Southeast Asia