Arcade Film Factory joins m25 network, expands regional reach

Arcade Film Factory, a Philippines-based production house, has officially joined the growing m25 network. This strategic alliance is set to amplify Arcade's presence in Southeast Asia while showcasing the creative talent emerging from the Philippines.

m25 is a production representation network in Asia, specialising in representing companies across production, post-production, music, entertainment, and technology.

Founded in 2019, Arcade boasts an in-house team of directors, producers, and creatives who have collaborated with major brands such as Smart Communications, Jollibee, Netflix, Grab, and San Miguel. The company has built a reputation for crafting compelling content that resonates both locally and internationally, m25 said in a release.

Beyond commercials, Arcade has ventured into feature-length filmmaking with "Sampung Utos Kay Josh" ("Ten Commandments for Josh"). Directed by founder and partner Marius Talampas, the film was produced in collaboration with Viva and Anima, marking a significant step in the company's expansion into the entertainment industry.

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A recent standout project includes a campaign for RC Cola, developed with GIGIL. The advertisement paid homage to the 1980s Filipino film classic Himala (Miracle), which was later showcased in the Venice Classics section of the 69th Venice International Film Festival.

The project recreated scenes from the original film - including acting, costumes, set design, colour grading, and even film grain - while cleverly incorporating RC Cola as the element of miracles.

Jeorge Agcaoili, president and director at Arcade Film Factory, expressed his enthusiasm for the partnership: "We have known the team behind m25 for years, so it's great to now join their m25 network. So, for us this partnership opens up new opportunities to collaborate on a global scale while continuing to tell authentic Filipino stories. We are very eager to contribute our unique perspective and learn from and add to the diverse talents within the network."

"Having worked in the Philippines for many years, I'm very happy to now bring Arcade Film Factory into the m25 family. Having them join us will make a strong collaboration which underscores our commitment to representing the most diverse and exciting companies regionally," said Chris Thorp, founder of m25.

Join us this coming 3 April for #Content360, an extravaganza centered around three core thematic pillars: Conquering Media Fragmentation; From Ideas To Impact; and Balancing Authenticity And Technology. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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