Luckin Coffee, NUS Enterprise and more pick new PR agency

National University Singapore (NUS) Enterprise, Oona Insurance Indonesia, Space Matrix, Luckin Coffee and Hello Kitty 50 Run Fest 2024 have picked APRW as its public relations agency.

NUS Enterprise, the entrepreneurial arm of NUS has appointed APRW as its PR agency on retainer basis. APRW will provide strategic media counsel and drive publicity for NUS Enterprise's upcoming events and initiatives.

Don't miss: APRW offers pro-bono and low-bono PR services to non-profit firms in SG and Indonesia 

"We're excited to embark on this collaborative journey with NUS Enterprise, leveraging our media expertise to amplify their impactful initiatives and cement its position as a leader in innovation and entrepreneurship," said Ginny-Ann Oh, director of APRW.

"NUS Enterprise’s commitment to fostering a vibrant entrepreneurial ecosystem is truly inspiring and we will support this with uplifting stories and effective outreach.”

In addition, Oona Insurance Indonesia has renewed its public relations retainer contract with APRW. As part of the scope, APRW will continue to manage Oona's publicity efforts in Jakarta, Surabaya, Yogyakarta and Bali.

Established in 2022, Singapore-headquartered Oona Insurance aims to be the general insurer of choice for both partners and customers through a buy-and-build strategy, leveraging the pillars of customer service, advanced technology, and a well-established brand across Southeast Asia.

Leading Singapore-based workplace design firm Space Matrix has also renewed its contact with APRW for one year. This marks seven years of successful partnership between the firm and agency. The agency will continue to work with Space Matrix to advocate for the importance of workplace design in alleviating workplace challenges.

“Since we opened our first overseas office in 2019, our successes in Indonesia have demonstrated our expertise across the business corridors of Singapore and Indonesia," said APRW director, Anu Gupta.

"Our deep understanding of the cultural nuances and presence of solid on-ground team across both countries allows us to seamlessly connect the two markets, propelling our clients' regional growth. In Singapore, we continue to strive to work alongside the SME sector which is the backbone of the economy. Our engagement with Space Matrix is testament to this objective,” Gupta added.

In tandem, Hello Kitty 50 Run Fest 2024 appointed APRW as its integrated communications agency. APRW will spearhead all public relations and digital marketing efforts to bring the event to life. APRW will also work closely with stakeholders to drive ticket sales for the festival by increasing public awareness and generating excitement.

"We're immensely thrilled to be bringing our creative teams together to curate an unforgettable experience that captures Singaporeans' joy and love for Hello Kitty and Friends," said Julie Chiang, director of APRW.

"Five decades on, Hello Kitty remains an internationally cherished character, continuing to capture the hearts of fans worldwide. With event partner - Esprimo, we are honoured to play a pivotal role in celebrating this milestone and bringing everyone a memorable experience."

Lastly, retail coffee company Luckin Coffee has appointed APRW as its public relations agency for 2024. Luckin Coffee has tasked APRW to helm all PR efforts to elevate brand visibility and drive anticipation for upcoming product launches.

"APRW is delighted to partner with Luckin Coffee, a brand dedicated to using innovative technology to provide its valued customers with high-quality beverages," said Chiang.

“Together with Luckin Coffee we are committed to enhancing its brand recognition and fostering deeper connections with coffee enthusiasts in Singapore." 

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