Ampverse launches new next generation marketing agency

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Gaming community and IP ecosystem Ampverse Group recently launched its new full-service, next-generation marketing agency, Ampverse Pulse.

Born out of the success of Ampverse Group’s marketing solutions business unit, Ampverse Pulse is set to redefine how brands engage with rapidly growing gaming and entertainment communities across Southeast Asia, India and MENA, it said in a statement.

The launch of Ampverse Pulse comes as Ampverse Group’s logs working with over 300 global brands and game publishers, highlighting the strong demand and effectiveness of its products.

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Ampverse Pulse will expand on the group’s current marketing solutions offerings to provide a fully integrated solution for brands and game publishers spanning gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events.

Additionally, the new marketing agency will benefit from Ampverse Group’s ecosystem which includes a growing portfolio of owned and operated gaming and entertainment media assets, access to insights from 600 million followers from the Ampverse Group’s media assets and a greater network including next-gen behaviours and purchase patterns derived from its commerce products, and a team of professionals.

Ampverse Group has seen growth in brand partnerships across Southeast Asia which it looks to build upon with Ampverse Pulse, as well as introduce its services to India and the MENA region for the first time. Ampverse Group has a history of forging successful partnerships with brands from a broad range of sectors including Samsung, Coca-Cola, Burger King, Nivea, Grab, Nescafe, Redbull and Sony.

The launch of Ampverse Pulse in the region will empower brands, offering even more integrated and effective marketing solutions to engage and unlock value from gaming and entertainment audiences, it said. The agency is also poised to unlock the gaming community across the Middle East and North Africa and provide more touchpoints for brands to engage with them.

Ampverse Pulse aims to expand the reach and impact of its collaborations where it has helped launch successful games to market along with new game updates including Ragnarok Origin, Arena Breakout and Genshin Impact.

“Ampverse Pulse is not just an extension of our marketing solutions offering, but a next-generation agency which deeply understands youth culture given our gaming DNA. Ampverse Pulse is a testament to our commitment to serving the evolving needs of brands and game publishers wanting to deliver business results by being relevant to the next generation,” said Charlie Baillie, chief executive officer of Ampverse Group.

“As gaming continues to grow across Southeast Asia and the Philippines, this is an exciting time to be here. We want to be strategically positioned to provide Ampverse Pulse capabilities to brands so they can reach the more than 50 million gamers in the country,” Baillie added.

“We are thrilled to have worked closely with Ampverse Group for Honor of Kings' presence in the recently concluded PGDX Manila 2024. Their team has consistently demonstrated a high level of professionalism, expertise, and dedication throughout our collaboration - helping provide a great experience to our community and to the thousands of attendees during the event,” shared Benj Dalmacio, head of business development at Level Infinite who enjoyed the partnership.

Earlier this year, Ampverse's head of creative for Southeast Asia and India, Robert Gaxiola, has stepped down from the role after two years and has started his own gaming and esports creative consultancy, PLAYBOOK XP.

In his role at Ampverse, Gaxiola spearheaded the esport company's creative direction and product evolution into original gaming content and Web3. This included overseeing team branding, apparel design, social media marketing, and bespoke metaverse experiences with NFT product development across various meta platforms.

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