Ampverse promotes Charlie Baillie to CEO

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Gaming community and IP ecosystem Ampverse has promoted its co-founder and chief strategy officer, Charlie Baillie, to the role of chief executive officer, according to the company. Baillie replaces Ferdinand Gutierrez who was previously the company's CEO and who is now president of the firm.

In his new role, Baillie will lead the strategic direction and growth drivers of the company, managing the executive leadership team while reporting into the board, he said in a conversation with MARKETING-INTERACTIVE. This involves implementing its strategy that is anchored around building the leading gaming ecosystem globally, spanning gaming and entertainment assets, marketing solutions and platform and commerce products.

"As one of our co-founders and former chief strategy officer, Baillie is poised to guide Ampverse to new heights," said Ampverse in a statement.

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Baillie was the company's chief strategy officer from August 2019 to January 2024 before he was promoted.

Prior to his stint at Ampverse, Baillie was with RhythmOne as its VP commercial, APAC and then its APAC managing director. In the role, he oversaw sales, marketing, client services and operations for its programmatic, influencer marketing, connected TV and creative products, according to LinkedIn.

Before this, Baillie was with IAB Singapore as its co-chairman of the programmatic committee as well as a member of the IAB content committee.

Baillie has also worked in companies such as RadiumOne, which was acquired RhythmOne, Beyond, Universal Music Group and Urban Box Office.

“Ampverse Group is fully committed to build the leading gaming and entertainment ecosystem. We leverage first party insights on our owned and operated gaming and youth culture communities, which allows us to build tailored commerce, digital asset, loyalty and fintech solutions for our fans and partners,” said Baillie.

Ampverse currently works with multiple global brands such as Disney, Samsung, McDonalds, Nestle, Lazada and Porsche. It also owns esports teams globally and influential gaming talent as well as products and collectables.

The news comes shortly after Ampverse acquired Singapore-based gaming startup Championify to further its development of game-tech solutions for brands, fans, gamers and game publishers in September last year.

Through the acquisition, Championify’s assets will be integrated into Ampverse Labs to accelerate the development of its in-house products and services, according to a statement by the brand. Championify’s technology and intellectual property assets include a proprietary gamification platform, a reward system, and a gaming product marketplace.

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