TM ONE rolls out new brand strategy and revamps website

Telekom Malaysia's (TM) enterprise and public sector business solutions arm, TM ONE, has unveiled a new brand theme "Taking transformation forward" to portray its commitment as being the key digital transformation enabler for the country's enterprise and public sector. In line with this, TM ONE also redesigned and revamped its website to reflect its upgraded features and capabilities.

The new website features an enhanced interface with a clean and modern design that aims to deliver seamless personalised content, including comprehensive access, to all TM ONE’s digital offerings in an immersive form. VR content is among the key highlights of the redesigned website, as well as 360-degree web VR, which allows customers to experience a virtual visit to the Klang Valley Data Centre and the upcoming TM ONE Experience Centre.

The website also includes an in-depth overview of TM ONE Cloud Alpha, as well as insights into TM ONE’s cloud migration and smart solution experience. In addition, the cybersecurity virtual experience demonstrates an oculus quest of several cybersecurity scenarios in an Integrated Operations Centre. A+M has reached out to TM for additional information.

EVP and CEO of TM ONE, Ahmad Taufek Omar, said the new tagline further defines its role of taking the digital transformation to consumers across various verticals forward with its digital solutions.

"To complement it, we gave our website a significant facelift with intuitive navigation and a plethora of content; tailored for different industries. It represents the immense growth opportunities that Malaysian businesses and public sectors can gain, leveraging on the digital offerings that we offer," he said. These range from cloud, smart services, cybersecurity, IoT, mobility, data analytics and AI, among others.

The latest revamp is in line with its role to spur TM Group to become the enabler of Digital Malaysia. The telco said last year that over the next 12 months, it hopes to improve EBIT growth via three areas - connectivity, solutions and customer experience; with stronger revenue from its business units, better cost management and productivity from operations optimisation; and improved customer experience.

It is also embarking on its transformation journey anchored on more than 40 key value programmes driven by a dedicated transformation office. Separately, the company officially split its group brand and communication department to form two new teams earlier this week. CMO Shanti Jusnita Johari now leads group customer experience and marketing while VP, group strategic communication Izlyn Ramli now oversees group strategic communication. TM's spokesperson told A+M previously that the formation of the two teams are in support of its continuous transformation journey and next phase of growth.

Meanwhile, Lai Shu Wei, unifi's VP and head of marketing as well as CEO of TM Net and CEO of TM Multimedia, resigned last month, approximately five years after he first joined as CMO for webe digital in 2015.

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