TM's Lai Shu Wei steps down as VP and head of marketing

Lai Shu Wei, unifi's VP and head of marketing as well as CEO of TM Net and CEO of TM Multimedia at Telekom Malaysia, is leaving at the end of March. This comes approximately six years after he (pictured) first joined as CMO for webe digital in 2015. In a statement to A+M, Lai said he is proud to have turned unifi into a converged brand and to have worked with great talents during his time with the company.

"I am very happy to have been part of this journey and TM is a fantastic organisation. It's time for me to move on but I'll always miss the great people," he said. He added that his time at TM has taught him to stay focused, be objective and persevere. TM declined to comment on his replacement.

Lai gradually rose up the ranks, taking on VP - unifi marketing and operations and VP, unifi marketing and communications roles at TM. Prior to this, he was CMO of Packet One Networks for more than two years and also worked as group chief marketing and head of analytics at Standard Chartered Bank for about two years.

According to Lai's LinkedIn, he first entered the telco scene by joining Maxis as a senior manager in 2005, focusing on prepaid marketing as well as acquisition and usage. He then took on the roles of GM and senior GM until 2013. He has also worked at Lam Soon, Johnson & Johnson, and Nestle.

Lai has a wealth of experience in product development and management, brand and consumer marketing, with a history of working in the telco, banking and FMCG industries, his LinkedIn said. He is also adept at marketing management, business planning, consumer products, CRM, brand management, communications, content business, and go-to-market execution.

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