Former webe CMO Lai Shu Wei joins TM

Telekom Malaysia (TM) has appointed Lai Shu Wei as its vice president of mass market marketing operations since May 2017.Prior to this, Lai held the role of the chief marketing officer (CMO) for webe, a position he has held on to since April last year, according to his LinkedIn. webe is essentially TM’s digital mobility services arm and centre of excellence for mobility launched just last year.Lai was previously the CMO of Packet One Networks which had been bought over by TM in 2014. In his earlier years, Lai has held management roles in companies such as Maxis, Johnson & Johnson and Nestle.A+M has asked TM for more details on his new role.