Publicis Sapient unveils global rebrand to bolster position in digital space

Publicis Sapient has unveiled its new global rebrand as it aims to position the company for growth. This will be through a focus on global digital business transformation opportunities, the ongoing delivery of "best-in-class" capabilities across strategy and consulting, experience, and engineering; as well as the attraction and development of industry talent. The move comes after the agency elevated Nigel Vaz (pictured) to helm the role of global CEO earlier this month. He was previously CEO of Publicis Sapient International (EMEA and APAC). This rebrand aims to advance Publicis Sapient’s position in the digital business transformation space and deliver consistency across global markets and industries. It also looks to signal Publicis Groupe’s ongoing commitment to placing consulting, creativity and technology at the service of its clients’ transformation, to advance clients' business performance and sustained market relevance. According to Publicis Sapient, its revised brand proposition positions itself as the bold (creative), agile, disruptive, customer-centric partner that organisations need to lead in the future. It added that it has a different approach to transformation compared to the traditional ways that the consultancies have offered over the years. This includes the outside-in and holistic approach to transformation. Given its integrated and multidisciplinary capabilities across strategy and consulting, experience and engineering, the agency looks to provide a unique view and approach of both the company and the customer for an end to end transformation (across front stage, digital customer experience and back stage). In a press statement, Publicis Sapient said that while there has been talk in the market about digital business transformation, brands are only realising the full value of it now. Although majority of companies are still focusing on “digital bolt-on” strategies, very few companies are actually disrupting its businesses or reimagining the future of its businesses, it added "The important element in transforming any business from its current to future state needs a fundamentally “different approach” which we, at Publicis.Sapient are committed to delivering for our clients. This “different approach” is the “how” or the space between next (future state) and now (current state) that brands needs to do to become digitally enabled and competitive to lead in the future," the press statement said. In addition, Publicis Sapient has appointed Matt Gillings as its APAC marketing lead. He will work closely with the leadership team, new business teams, and client leads to drive awareness of Publicis Sapient as a digital transformation partner within the Asia Pacific region. According to his LinkedIn, his role focuses on integrated marketing and sales, including channel and client outreach, client journey development, brand activation, account based marketing, and client research. Gillings was previously an account director and digital marketing consultant at Accenture Interactive. He brings with him over 10 years of marketing experience through his stints with agencies, consultancies and clients such asAccenture Interactive, M&C Saatchi, Jack Morton and WPP. Gillings will be based out of Publicis Sapient’s office in Sydney Australia.