Mutant picks new head of client success

PR and communications agency Mutant has promoted Abraham Christopher (pictured) to the role of regional head of client success. In his new position, Christopher will guide clients through the complexities of an evolving economic landscape to help them achieve their respective business and communication objectives.

In the role, Christopher will spearhead the agency’s mission to deliver transformative, integrated, and results-driven communication solutions for both current and future clients, while also propelling the agency’s growth and dominance in Southeast Asia.

He brings over a decade of experience and expertise to the new role, spanning consumer and corporate public relations, social media strategy, crisis management, and more, according to a statement seen by MARKETING-INTERACTIVE.

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Christopher has been at Mutant for nearly four years, starting in 2021 as a senior manager in various sectors of the company, according to his LinkedIn. He then secured his position as head of public relations and social media in 2022, which he helmed for over two years.

During his role as head of PR and social media, Christopher played a pivotal role in securing high-prole clients, achieving results for brands, and elevating both agency culture and staff capabilities. His leadership also garnered prestigious awards for himself, the agency, and its clients.

Since joining Mutant’s Singapore-based team in 2021, Christopher has helped drive regional business development as the agency has expanded to four markets including Singapore, Malaysia, Indonesia, and Thailand. 

Currently, Mutant’s client roster includes brands such as Sport Singapore, Epson, SEEK Asia, M1, Disney+, and Brown-Forman, among others.

Prior to joining Mutant, Christopher held positions across various agencies, including manager at Weber Shandwick and Edelman. At Weber Shandwick, he worked with brands such as Netflix, the National Library Board (NLB) and Unilever. For Netflix, Christopher developed and supported campaigns within Singapore to elevate and communicate the Netflix experience to various media groups. He also communicated the brand and managed corporate reputation among top tier Singapore-based media, including international titles and wires.

Meanwhile, at Edelman he was the lead for several campaigns across well-known brands, including Shell, Harley-Davidson and Unilever. 

MARKETING-INTERACTIVE has reached out to Mutant for more information.

Mutant is not the only PR agency to see recent appointments. Earlier this week, Publicis Groupe appointed Suhaila Hobba as its global client partner of transformation for APAC.

Based in Singapore, Hobba will report to Publicis Groupe APAC CEO Jane Lin-Baden.

Hobba will be responsible for leadership and transformation of the groupe’s key global clients in APAC. She will collaborate with capability leads and in-market champions to develop strategic approaches and deploy transformation solutions across key clients in service of their growth agenda.

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