Colgate-Palmolive promotes Krisha Dy to global director of equity content and experience

Colgate-Palmolive has promoted Krisha Dy to the role of global director of equity content and experience. In this role, Dy will lead efforts to champion the Colgate brand's identity and cultural relevance.

She will oversee the development of the brand's equity strategy, marketing communications platform, content guidelines, brand experience and expression across diverse consumer touchpoints, as well as drive global creative and content excellence, ensuring consistent brand storytelling and impact. 

Dy is also tasked to fuel business growth through the execution of Colgate's global master campaign, aligning purpose with performance and focus on strengthening and expanding the brand's presence through digital channels. 

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Prior to the promotion, Dy was director of brand experience for the South ASEAN market, based in Singapore. In that role, she delivered brand experience ambition, roadmap and omnichannel modern marketing model for Colgate-Palmolive's South Asean markets including Singapore, Malaysia and Indonesia. 

In addition, Dy partnered with category leaders, global creative and media agencies to translate brand growth strategies to impactful brand experiences for Colgate and Softlan across the funnel. 

Dy has over 20 years of experience in brand management, shopper marketing and sales roles. Before joining the company in 2022, Dy took on various leadership roles at Johnson & Johnson where she was APAC consumer experience lead for connected commerce and shoppable media, as well as APAC digital media excellence and total brand experience lead. 

She was also global strategy lead for route to market futures at Friesland Campina and lead Southeast Asia digital strategy at The Coca-Cola Company. 

Dy's promotion comes as the company signals steady growth going into 2025. Last month, the board of directors of Colgate-Palmolive increased the quarterly common stock cash dividend to US$0.52, up from US$0.50 per share. The increase will be effective in the second quarter of 2025. 

Additionally, Colgate-Palmolive is planning to buy back US$5 billion of its own stock, reflecting a continuation of the company's long history of consistently returning cash to stakeholders. 

While it remains to be seen how the financial headline will ripple into the brand's messaging, budget strategy and product focus, the news signals the company's strength and stability, reinforcing the brand's reputation as a legacy and dependable company not just to investors, but to its consumers, retailers and partners.

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