Iris Singapore picks new chief strategy officer

Global creative network Iris has picked Shea Warnes (pictured) as its new chief strategy officer of Iris Singapore. In his new role he will report to Rebecca Nadilo, managing director of Iris Singapore.

He will be responsible for leading integrated strategy and further propelling Iris’ social and content product, Iris Inc (which stands for 'igniting new creators').

Warnes joins from Dentsu Creative, where he was head of strategy based in Singapore, working across key clients that included Activision Blizzard, Amex, Toyota, Manulife and Government.

Don't miss: Far East Malls hands social mandate to Iris Singapore

He has also worked in New York, London, Australia and Singapore, and brings unique experience that bridges tech, social and brand from over 15 years in senior roles at companies such as Meta, BBH London and Havas, as well as launching Media.Monks for ANZ in 2020.

The hire comes as Iris looks to further reinforce its global positioning as ‘The Participation Agency’.

“When there’s a cost of media crisis going on, and four out of five people are more influenced by people than ads, we need someone who thinks about the conversations we want people to be having and then marry audacious creative ideas with social, content and creators, and Warnes does exactly that”, said Nadilo.

“I’m beyond excited to welcome Warnes to the Iris Singapore team. Not only does he have great creative instinct and a way to reduce problems into one line, or deliver simple truth bombs, but he is also a great human who will lead with empathy, collaborate brilliantly and continue to shape Iris Singapore into a place where people do and feel their best” she continued.

Nadilo joined the team at Iris Singapore last year. A seasoned strategist, Nadilo has worked across Singapore, Australia and the U.S. and has gained extensive experience in both local and global roles across an impressive portfolio of local and multinational brands such as HSBC, Visa, Smirnoff, Tiger, Unilever, AT&T and Johnson & Johnson.

As well as overseeing the agency’s client base and ensuring that they are progressive and forward-thinking, Nadilo is also responsible for strengthening Iris’ social capabilities.

“What I’ve found in Iris is an agency committed to the simple and powerful idea of building brands people want to talk about. I’m in awe of the talent, skillsets and agility here to get to different shaped ideas that work, which is critical when so much of what our industry pumps out is wallpaper and noise," added Warnes.

"I’m looking forward to working with Nadilo and the teams here to refine the inputs and outputs to get to culturally fit creative. That requires a new creative OS that better marries fame with performance, and I’m excited to partner with our clients to deliver growth and value.” he continued

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