GroupM's Arshan Saha takes on expanded role as CEO for SG

GroupM Nexus APAC CEO Arshan Saha (pictured) will take on an expanded remit as CEO for GroupM in Singapore, effective immediately. 

As both a regional hub for GroupM clients and a key APAC market in itself, Singapore is a unique and fast-growing market for the agency. 

The appointment of Saha to the CEO role for GroupM’s business in Singapore is designed to further accelerate the company’s local growth as well as ensuring coordinated delivery of best-in-market innovation, productisation, and creativity for regional clients, according to the release.   

Within this newly created role, Saha will continue to lead GroupM’s regional activation teams and oversee the growth and development of Choreograph throughout the region in addition to his new responsibilities.  

Saha will work closely with agency and client leaders at GroupM’s agencies Mindshare, Wavemaker, and EssenceMediacom to carry out his duties, as well as with fellow GroupM veteran Himanshu Shekar, who will continue to drive growth for GroupM’s business in Indonesia, Malaysia, Pakistan, Philippines, Thailand, and Vietnam as CEO, GroupM SEA.   

A GroupM veteran of 12 years, Saha has served in multiple regional leadership roles during his time at the company, including as CEO for Xaxis in Asia Pacific, before being promoted to CEO for GroupM Nexus in 2022.  

GroupM’s global chief operating officer, Mark Patterson, said: “Saha has demonstrated exceptional leadership in his time at GroupM and has played a key role in helping to build the industry’s most advanced activation offering in the region.” 

“As Singapore’s role in the region and our overall business continues to grow, we know Arshan’s collaborative approach and commitment to the success of our clients through media excellence and innovation will continue to deliver competitive advantages for our clients,” Patterson. 

Saha, CEO, GroupM Singapore and CEO, GroupM Nexus, APAC, said: “GroupM’s offer and business in Singapore has never been stronger. I’m thrilled to have the opportunity to build on our positive momentum and leverage the innovation and creativity that is synonymous with this market to fuel growth for our clients and shape the next era of media in Asia Pacific.” 

MARKETING-INTERACTIVE has reached out to GroupM for more information. 

Don't miss: GroupM names new CEO for Taiwan

Most recently, GroupM appointed Jimmy Kuo as CEO in the Greater China region for Taiwan, as confirmed to MARKETING-INTERACTIVE.  
 
Kuo is currently the managing director of L'Atelier, based in Shanghai. Before relocating full-time to Taipei in July, he will spend the next few months working with his successor at L'Atelier to ensure a smooth handover. 

On the other hand, GroupM's Hong Kong CEO Alice Chow and Mindshare's managing director for Hong Kong Irene Tsui are departing, MARKETING-INTERACTIVE understands. 

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GroupM HK CEO and Mindshare HK managing director to depart
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