Former WPP chief digital officer Scott Spirit joins Sorrell’s S4 Capital

S4 Capital has appointed Scott Spirit (pictured) as chief growth officer and a board director. Effective 18 July 2019, he will focus on clients, mergers and acquisitions and investor relations, and be based out of the newly opened Singapore office in his new role.Spirit joins from artificial intelligence company, Eureka AI, where he will continue to be a board member and advisor. Previously, he worked at WPP for 15 years as chief strategy and digital officer. Scott was also a director of Nairobi-listed WPP-Scangroup.Spirit said: “I’m looking forward to working with the teams at MediaMonks and MightyHive and building on their impressive early success. It’s a time of great change in the advertising industry and I’m excited to join a company which is so well-positioned, ambitious and optimistic about the future and the solutions we can deliver for our clients.”S4 Capital has also appointed Elizabeth Buchanan as a non-executive director. She has 25 years’ experience in technology, marketing and advertising, including founding her own full-service digital ad agency, The White Agency, and holding senior roles at WPP, OMD Worldwide and most recently martech company Rokt.Sir Martin Sorrell, executive chairman of S4Capital, said: “I know that Scott’s proven knowledge of global markets will be invaluable as we continue to expand the business technologically and internationally. Elizabeth has rare global experience at the forefront of innovation in the industry and that makes her an obvious choice for a disruptive, purely digital business like S4Capital.”The digital advertising and marketing services company has recently acquired media consultancy MightyHive to create a new era, new media solution embracing data, content and technology for global, multi-national, regional and local clients and for millennial-driven digital brands. In 2018, S4 Capital amassed a revenue of £54.8 million, a 58% increase from the previous year.Buchanan said companies are increasingly facing a “seismic shift” in businesses models and go-to-market strategies as the pace of disruption dials up and significant competitive advantage is being found in data and smarter customer interactions. “To thrive in this environment, clients need a new kind of partner, one that has been designed from the core to be agile, diverse and focused. Ultimately, this delivers better services, faster and cheaper,” she added.