IAS rolls out global media quality tools on Reddit, expanding third-party insights

Integral Ad Science (IAS) has broadened its partnership with Reddit to offer advertisers expanded access to independent media quality measurement across the platform's global ad inventory.

The announcement means marketers now benefit from deeper transparency via IAS's Total Media Quality for Reddit, with comprehensive tools for Viewability and Invalid Traffic (IVT) measurement—crucial metrics that help brands understand where and how their ad budgets are being spent.

The expanded capabilities are available for web and in-app, spanning video and display campaigns across Reddit's Feed, Conversation, and Takeover placements.

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"IAS's Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit's unique communities and conversations," said Lisa Utzschneider (pictured), CEO of IAS.

"Reddit continues to provide advertisers with a platform to reach highly engaged communities, and we are excited to expand our solutions to give Reddit advertisers actionable data to better inform media buys on the platform," she added.

The integration allows advertisers to tap into over 100,000 interest-based and intent-driven communities with increased confidence in the quality and impact of their ad placements.

With IAS Signal, IAS's unified reporting dashboard, advertisers can now access granular performance data tied to Viewability, Invalid Traffic, and Brand Safety and Suitability—all enhanced by content-level insights that enable agile media decision-making.

IAS's proprietary AI-powered Multimedia Technology drives this solution. The tech processes visual, audio, and textual signals at scale—frame-by-frame—delivering reliable and scalable content classification.

This integration aligns with recognised industry frameworks, delivering advertisers several key benefits. It provides independent validation, ensuring campaigns are reaching genuine users within safe and suitable environments. Through comprehensive analytics available via IAS Signal, marketers gain clear, cross-platform visualisation of performance metrics. Additionally, the solution offers global reach, supporting Reddit campaigns across various regions, formats, and devices.

"As Reddit's advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform," said Jim Squires, EVP of business marketing and growth at Reddit.

"IAS's Total Media Quality for Reddit is an added layer of information that gives brands even greater clarity and confidence in the value of being part of conversations that matter to their business," added Squires.

The rollout follows the launch of Brand Safety and Suitability Measurement on Reddit earlier this year. That effort complements Reddit's internal moderation infrastructure, which includes AI-driven detection, human moderators, and brand suitability controls.

IAS's classification technology is also integrated with Reddit's Limited Inventory filter, boosting precision in content evaluation to support Reddit's ongoing investment in safe advertising environments.

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