Former BBH creative Andy Grant returns to SG holding ECD title at TBWA

TBWA\Singapore has hired Andy Grant to the agency as executive creative director. Grant has lived and worked around the world; from Johannesburg to Prague, London to Singapore to Hong Kong, New York and Los Angeles. He spent the past 6 years in the US where he was working in some of the world’s top agencies - BBH LA, Iris New York, Droga 5 New York and CP +B Los Angeles.

Grant returns to Singapore where he was previously associate creative director at BBH Singapore from 2011 to 2013.

A holistic integrated thinker, Grant has worked across nearly every category from strategy to concepting, to executing for film, online, social, content, experiential and events. Grant is also a published photographer and has exhibited his work in New York and Los Angeles. Grant ’s recent experience in the US has seen his ideas come to life in everything from high profile global films and integrated campaigns featuring top celebrities, to entertainment platforms that range from concerts featuring JLO, to product ideas for Netflix and T-Mobile.

Grant said, “To join Ara Hampartsoumian and the TBWA\Singapore team was too good an opportunity to miss. I’m excited to start building on this awesome creative powerhouse and create work that we can all be proud of.”

In a conversation with Marketing, Grant said that in the current climate, agencies and brands have a huge responsibility to put work out into the world that truly makes a difference and adds value to peoples lives. As such, ECDs need to be compassionate and willing to listen to their teams to create the best work possible for clients.

Commenting on shrinking budgets, he added that it hasn’t necessarily made good work harder to create because “challenge inspires creativity”.

“We are problem solvers at heart and from this shift I have seen so many great examples of creativity. I feel inspired with where we are going. I think so many of the changes we are seeing in the world and in Advertising are changes for good,” he added.

Meanwhile, CEO Hampartsoumian added: “Grant is an incredibly talented individual who brings exceptional craft, innovation and leadership skills on so many levels. His ability to bring big platform ideas from human truths and insights into work that influences culture cannot be more perfect for our vision and client’s business. We welcome him with great hope and ambition.”