Dragon Rouge makes major reshuffle to Asia leadership

Independent global branding agency Dragon Rouge has named JiAnn Ng (pictured left) the new CEO for all of Asia. Along with the new CEO there are several new leadership changes as Chen Xi takes over as managing director Shanghai, and Emily Hudson becomes managing director of Dragon Rouge Singapore. 

Ng has led Dragon Rouge’s Shanghai office successfully for the past five years. Chen joins from Landor & Fitch, where he was based in Shanghai and Beijing. Hudson takes over after two years as client services director of the Dragon Rouge Singapore office.

Renaud Deschamps, CEO of Dragon Rouge group said, “We are delighted to appoint Ng to lead the Asia organisation and expand our presence in this strategic region for the group.”

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The moves come as a result of Dragon Rouge’s ambitious global growth objectives as it aims to strengthen its geographical footprint and deepen its key client engagements.  

In Shanghai, Dragon Rouge has experienced significant expansion, capitalising on its relationships with the likes of Nestlé, Johnson & Johnson, Jin Jiang Group and Accor. Meanwhile, Dragon Rouge Singapore has developed an extremely varied portfolio of clients across the Asia region, from PETRONAS and its new clean energy brand creation Gentari, to consumer businesses such as Abbott, Yeo’s, Mondelez and Carlsberg.

The shuffle also sees Zayn Khan(pictured right), previously CEO of Asia excluding China, move into a global chief strategy officer role. In his new global role, Khan will lead the agency’s strategy offering across the network’s eight offices of Paris (HQ), London, New York, Hamburg, Warsaw, Singapore, Shanghai and São Paulo. Khan has led several transcontinental inter-office pitches and businesses alongside regional office leaders, as well as global chief creative officer and Co-CEO Kheireddine Sidhoum, based in Paris.

Charlie Cookson will join the group as global chief growth officer from Bulletproof, and James Byrne becomes global marketing & reputation, executive director for the agency.

Cookson was previously managing director of Bulletproof’s Asia Pacific business. He was responsible for regional business growth and management of three studios. Cookson was instrumental in the development of several key clients. His new role is focused on developing key existing Dragon Rouge client relationships across the globe.

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