DoMedia Asia soars at AOTY and MARKies Awards 2024: A recognition of its eCommerce and mobile marketing expertise

This post is sponsored by DoMedia Asia.

DoMedia Asia, a subsidiary of Innity Group, a leading marketing and creative ad tech solutions company, is celebrating a number of significant accomplishments from the prestigious Agency of the Year (AOTY) and MARKies Awards 2024, organised by Advertising + Marketing Malaysia.

This recognition has underscored DoMedia Asia’s commitment to delivering data-driven and performance-oriented solutions for eCommerce, and beyond.

A commitment to measurable results

Founded on the principle of providing results-oriented solutions, DoMedia Asia understands the ever-evolving digital landscape can be overwhelming for in-house marketers struggling to keep pace with the intricacies of various platforms and their capabilities.

Here’s where DoMedia Asia shines. Its focus lies in providing data-driven solutions specifically tailored to eCommerce and mobile app success. With a deep understanding of these crucial areas, DoMedia Asia assists brands in crafting targeted campaigns that deliver measurable results.

Leveraging its experienced team, cutting-edge tools, and strategic partnerships with data providers, DoMedia Asia boasts a proven track record. It has achieved a staggering return on ad spend of 1100% for client digital campaigns, a testament to its data-driven approach.

This guaranteed results philosophy, coupled with a highly attentive client service, sets DoMedia Asia apart in the competitive Malaysian digital marketing arena.

A legacy of innovation: DoMedia Asia’s roots in the Innity ecosystem

DoMedia Asia's success story is deeply intertwined with its parent company, Innity Group. Founded in 1999, Innity has established itself as a leading force in media technology, providing the infrastructure and tools that empower agencies to execute visionary campaigns.

Over the years, Innity has become the trusted operational backbone for numerous multinational media agencies, silently orchestrating the success of countless on-ground and off-ground marketing initiatives.

This experience has fostered a deep understanding of the evolving marketing landscape and the challenges faced by agencies. Recognising the need for a data-driven, performance-oriented approach, DoMedia Asia has emerged as a natural extension of Innity’s expertise.

Leveraging the collective knowledge and resources within the Innity ecosystem, DoMedia Asia is uniquely positioned to deliver comprehensive marketing solutions that bridge creativity with measurable results.

Bridging the gap: Creativity meets conversion

Looking ahead, DoMedia Asia has a clear vision for 2024: “Bridging creativity with conversion.” It believes that impactful storytelling and content creation should seamlessly integrate with performance-driven strategies.

This approach allows brands to not only connect with audiences on an emotional level, but also achieve tangible business goals such as increased sales and user engagement.

By merging creativity with data-driven targeting and optimisation, DoMedia Asia empowers brands to navigate the complexities of eCommerce, mobile app marketing, and influencer marketing. Its expertise ensures clients achieve their conversion goals through engaging campaigns that resonate with target audiences.

Awards reflect creativity and client focus

DoMedia Asia’s recent awards highlight its commitment to both creative excellence and client satisfaction. Bronze trophies in the eCommerce Marketing Agency of the Year and Mobile Marketing Agency of the Year categories at the AOTY Awards showcased its prowess in these specialised fields.

The MARKies Awards further solidified its credentials when it won bronze for Most Creative Use: Social Commerce and Most Effective Use: Social Commerce, both for the Gamuda SplashMania theme park launch, demonstrating its ability to weave engaging and results-oriented social media campaigns.

Its performance at the AOTY and MARKies Awards 2024 highlight its commitment to delivering exceptional results for its clients. This recognition serves as a testament to the collaborative spirit fostered between DoMedia Asia and its valued partners.

Looking ahead, DoMedia Asia appears poised for continued growth, fuelled by a dedication to innovation and a deep understanding of the ever-changing digital marketing landscape.