Mediacorp: Driving innovation and excellence in digital out-of-home media

This post is sponsored by Broadsign.

Mediacorp is Singapore’s national media network and largest content creator, engaging 99% of the population weekly across four languages on its digital, TV, radio, and social media platforms. It prides itself on creating compelling and trusted content that connects communities and inspires people.

Mediacorp works with 3,000 brands annually, seamlessly integrating videos, audio and branded content into their campaigns.

In keeping with its commitment to providing clients with the most comprehensive suite of transmedia advertising solutions, the company has consistently invested in its digital outdoor assets – leveraging increased demand for digital out-of-home (DOOH) advertising to complement its unparalleled reach and bring more impactful touch-points for advertisers.

Offering clients greater flexibility and efficiency

Mediacorp has partnered with Broadsign to leverage its programmatic offering Broadsign Reach – a supply-side platform known to be instrumental in enabling brands to execute their DOOH campaigns seamlessly. The platform allows advertisers to choose their preferred programmatic execution methods while ensuring maximum flexibility and efficiency.

Known for its robust, future-ready content management system, Broadsign excels in supporting global DOOH players through a combination of strong operational and sales support, thus making it a trusted partner in Mediacorp’s continual digital evolution.

Making waves at Orchardgateway@emerald with 3D anamorphic capabilities, and more.

Mediacorp’s most recent project with Broadsign was the refreshed DOOH screen at Orchardgateway@emerald, unveiled in October 2024. The new screen is double the size of its predecessor and has been repositioned for optimal head-on visibility, with improved sound systems to boot. Additionally, it is 3D anamorphic-ready, offering brands an exciting platform to deliver eye-catching and immersive advertising experiences.

Embracing cutting-edge technology

In addition to partnering with Broadsign, Mediacorp harnesses technologies in the areas of audience measurement, re-targeting, and data analytics – all with the aim of enhancing the performance of its clients’ campaigns. This tech-driven approach ensures that advertisers benefit from greater precision, better targeting, and more impactful storytelling.

In supporting Mediacorp’s customer-first ethos, DOOH delivers an unparalleled “larger-than-life” impact for clients. It offers scale, visibility, and real-time capabilities – making campaigns contextually relevant. Features such as live feeds (weather updates, live results, and more) create campaigns that are engaging, timely, and tailored to specific audiences.

While programmatic DOOH is still evolving, it has the potential to create a myriad of opportunities for media owners and brands to collaborate on achieving better outcomes. By leveraging real-time data from both sides, campaigns become more data-driven, flexible, and effective.

Looking ahead, Mediacorp aims to drive industry-wide standardisation in data measurement and collection. It is currently focusing its efforts on partnering more data owners to provide insights that would allow for more accurate audience targeting, and the ability to deliver more robust data-driven advertising solutions for its clients.