lululemon taps Lewis Hamilton as latest brand ambassador

Yoga and activewear brand lululemon has appointed the seven-time Formula 1 World Champion Lewis Hamilton, as the brand’s newest ambassador. lululemon will power Lewis’ elite training, recovery, and lifestyle needs with best-in-class product, while collaborating on future design innovation and global advocacy work.

Hamilton is known for his unparalleled achievements on the track, with the most Grand Prix race victories, podiums, and pole positions, as well as a record equalling seven World Championships. Beyond his racing prowess, Hamilton has emerged as a style leader recognised for his bold fashion choices and influence in the world of design. Off the track, he tirelessly advocates for multiple causes, from diversity, equity, and inclusion in motorsport and beyond, to social justice around the world.

Under the partnership, Hamilton will work closely with lululemon’s research and innovation, design and development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections. lululemon’s Centre for Social Impact will also partner with Lewis’ global foundation Mission 44, to integrate movement and mental health experiences into their efforts to build a fairer future for young people through education, employment, and empowerment.

Hamilton will be elevated in lululemon’s upcoming global campaign, “No Holding Back.” The campaign highlights the dedication it takes to be a champion through the rigours of daily physical and mental training, highlighting lululemon’s latest men’s training apparel, including the brand’s beloved Metal Vent Tech franchise.

“I'm thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at lululemon,” said Nikki Neuburger, lululemon chief brand and product activation officer. “We’re excited to partner with him to innovate, inspire, and create positive change together.”

"lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to,” said Hamilton. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”

Lewis joins a growing roster of lululemon ambassadors, including PGA golfers Min Woo Lee and Max Homa; ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; NFL Wide Receiver DK Metcalf; NBA player Jordan Clarkson; and NHL player Connor Bedard.

MARKETING-INTERACTIVE has reached out to lululemon for more information.

Don't miss: lululemon and Park Seo Jun discover the importance of wellbeing in latest film

Back in November 2024, lululemon partnered with Korean actor Park Seo Jun to take everyone on his personal journey to discovering the importance of wellbeing. Titled “Stories of Growth”, the short film aims to inspire people to embrace wellbeing. Within the film, Park shares how taking a holistic view of physical, mental and social wellbeing has helped him manage the pressures he faces both on and off screen.

“In any case, living is always about the present. If I don’t live well in the present and don’t manage the present well, it’s difficult to meet the future I dream of. Moreover, we don’t know what kind of future is awaiting us, so I always try to be faithful to today, to spend each day well,” Park said in the film.

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