Zeno Malaysia hands MD reins to Amanda Leong

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Zeno Group has appointed Amanda Leong as MD of the Malaysia office, reporting to Paul Mottram, regional president, Asia Pacific. Leong (pictured) will focus on Zeno Malaysia’s business growth, operations, and leading an integrated team while continuing to oversee and foster client relationships.

She was most recently GM of Zeno Malaysia and joined the agency eight years ago and rose through the ranks leading projects for clients including TNG Digital, Pizza Hut, and Prudential Malaysia. During her tenure, Leong has been instrumental in growing Zeno’s creative, tech and innovation capabilities in Kuala Lumpur.

Leong told A+M that her goal is to strengthen the agency's creative and tech capabilities and subsequently improve its ability to serve local and global clients. "Communications has such a broad perspective, and our task is to deliver those narratives and stories through the right channel to affect change and drive growth for businesses and clients," she added.

Mottram said Leong has a proven track record of delivering on all levels from innovation and growth for the agency to strategic client work for some of Malaysia’s top and most well-respected brands. "Placing Leong at the helm of a key APAC office position enables Zeno to build upon its presence locally and regionally, elevate purposeful work and expand capabilities. I look forward to partnering with Leong to continue delivering business impact for our clients," he added.

Over the years, Zeno Malaysia has worked with brands such as Hawaya and OLDTOWN White Coffee's F&B Segment. In 2020, it brought on board Calvin Choong as creative group head reporting to Leong. He was previously a senior copywriter with BBDO Malaysia for more than a year and worked on accounts including Libresse, Anmum, Perodua, Pepsi, Taylor's, 4Fingers and Rexona.

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