Zalora picks RICE Singapore for regional corporate communications duties

Fashion eCommerce company Zalora has appointed strategic communications consultancy RICE Singapore to support its regional corporate communications strategy. The scope of duty includes Zalora's thought leadership initiatives and corporate communications programme.“Zalora is in a transformative phase of growth, and it’s imperative that we continue to maintain top-of-mind positioning through effective storytelling across channels," said Christopher Daban Daguimol, director of brand communications at Zalora.[Marketing is proud to once again present PR Asia in Singapore this year. Join us for a series of exclusive case studies, interactive and thought-provoking discussions this 13-14 November in Singapore and discover the latest strategies, insights and groundbreaking ideas to elevate your PR practice. Register now.]Meanwhile, RICE also bagged other new clients, including global analytics platform Tableau and event-driven technology firm Solace. Additionally, it has renewed its partnership with the National Volunteer and Philanthropy Centre, which promotes a giving culture in Singapore through developing and facilitating partnerships with individuals, organisations, and leaders to build a "city of good". The consultancy has been working with the non-profit organisation since 2018.RICE managing partner James Brasher said: “We’re busy building a communications consultancy that is focused on being strategic, creative and flexible for our clients while genuinely being people-first with our culture. These new clients are aligned with our values and vision.”Established in 2009, RICE currently has over 50 staff across its offices in Singapore, Myanmar and Hong Kong. It has extended its expertise areas to include digital strategy and analytics, to support clients’ evolving needs.